7 Reasons Why You Should Clean Your Email List Regularly

cleaning a mailing list
Do regular cleaning of your mailing list

The value of your email list is only as good as its health. One of the most important, regular tasks of any email marketing campaign is to ensure that you perform maintenance on your mailing list. During maintenance, you should be removing any contacts that regularly bounce or aren’t responding to campaigns.

Here are seven reasons to make cleaning your mailing list a regular task.

1. It Saves Costs

The more people you have on your mailing list, the more it will cost you to run it. Normally this is not done on a per subscriber price. For instance, those with 999 subscribers on Fluttermail cost $17 per month, while those with 1001 subscribers cost $29 per month.

Research has found that about half of all subscribers are inactive. Therefore, a simple maintenance task can keep you in lower level pricinhg tiers.

2. It Improves Analysis

There are many reasons why subscribers become inactive. One reason might be because they’ve changed email addresses. If you have emails being sent to an inactive account, then you can’t analyse campaigns accurately because these dead accounts are skewing results.

Removing dead accounts allows you to focus on people who at least semi-regularly open your email campaigns.

3. Gives You Opportunities To Sell

While removing inactive subscribers is important, it shouldn’t be the first thing to do with subscribers who aren’t opening mail. Some people do read subject lines and go straight to your website to make a purchase. Therefore, when identifying those who aren’t responding any more, you should look to create a re-engagement campaign. Research has shown that inactive subscribers are worth about 32% of active subscribers.

This should encourage people to tell you they’re still interested in hearing from you. Those that don’t take any action can then be removed from your list.

4. Find Malicious Emails In Your Subscriber List

It’s important that you find those on your mailing list that are spam or malicious accounts. These email accounts can cause your business real harm. Email addresses within these categories should be removed without question.

Malicious email accounts can often be spotted manually because they don’t have corresponding names with email addresses or weird email addresses (i.e. XtrebleYU@domain.co.uk).

5. You Can Remove Subscribers That Have No Value To You

Sometimes people subscribe to your business’ mailing list who have no value to you. For instance, if you sell only in the US, Canada or another country and you get subscribers from the EU, Russia or another area, then you can remove those subscribers.

Those that aren’t of value to your organisation are just costing you money and skewing your statistics. They’re also getting irrelevant content which won’t help with your reputation.

6. Its Easier To Do It Regularly

When you have thousands of subscribers on your mailing list, if you only check them rarely, then it will take up a lot of your time. Instead, checks done on a regular basis take up less time and allow you to be more responsive to changes.

Regular checks can be scheduled every one to three months. It shouldn’t take any more than a few hours work, but it can save hundreds of dollars a year.

7. It’s Good For Compliance

There are lots of email marketing laws that protect consumers from illicit marketing emails. While subscribers might have signed up, that doesn’t always mean that they want to receive marketing content. They just don’t read the sign-up details properly. In addition, some subscribers might try to unsubscribe from your mailing list, but don’t complete the process.

By regularly scheduling in maintenance for your mailing list, you can remove people who have no interest in your marketing content and comply with legal requirements.

Conclusion

Maintaining your email marketing list is really important. It can help your business to be more effective in marketing, finances and compliance. Therefore, you should always be looking at doing maintenance every one to three months.

When was the last time you completed maintenance on your email list? When do you next plan to do this?

Let us know in the comments below.

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Do This To Get The Best Results Using Split Campaigns

 

Here are some split testing tips for your brand

Here are some split testing tips for your brand

Split campaigns are one of the best ways you can ascertain what your audience prefers in emails. They take one element, create a variant and then offer half an audience one variant and the other half the other variant.

What you can change in a split campaign is limited only by your imagination. For instance, you can change the text in an email, the colour of a call-to-action button, or what time the email is sent. Results from these campaigns can then be analysed and pushed into new campaigns for the future.

So, what can you do to get the best results from split campaigns? Here are some useful tips:

1. Test One Element At A Time

If you’re testing numerous elements of a campaign at the same time, you’ll face significant problems. First, you’re unlikely to have a significant sample size to determine any accurate results. In reality you would want each test segment to be at least 200-300 strong.

Second, you’ll never really know what element made the biggest impact on your split campaign. Not knowing what the deciding factor was in the success of a campaign, means you can’t replicate the success in other campaigns, and you’ll spend more time trying to find the best fit.

2. Continue Split Testing

While you might get the answer you want for one question, there are unlimited combinations when it comes to email marketing campaign design. Therefore, you should always be testing your campaigns to see if a slight adjustment can offer you better returns.

For instance, you might have discovered the best time for your campaigns, but a change in the call-to-action button might improve results more too. Split testing done on a regular basis continuously improves results and offers a better ROI for your marketing.

3. Treat Segments Differently

If you send lots of different emails to your various segments, you need to treat those audiences separately from each other. Male buyers might prefer a different time of day to your female buyers and therefore, you need to find this out.

Segmentation is proven to increase conversions and ROI of online marketing. You need to take your split testing to the same level and ensure you’re not creating generic rules for every audience when you can get better results by optimising content for each segment.

4. Run Tests At Least Three Times For Accurate Results

While it might seem counterproductive to run a test several times, it allows you to collect more information and ensure you’re making the best decisions. You never know when a test was done on a bad day and some of your audience didn’t participate.

By rerunning the test several times you can take the average results from all the tests to find the true preferences of your audience without bias. This may make the process longer, but it will yield long-term success for your email marketing campaigns.

5. Set Goals

It’s important that you set goals for your email marketing campaigns before you start a split campaign. Different campaigns should have different results, so, if you want more sales, you need to look at conversions, but if you want to spread the word about your latest news, you might look at the number of leads.

This can determine whether a campaign has been a success or not and whether a split test has improved the relevant action. For instance, if you have a split test that improves open rates but has no impact on conversions, then the test has not achieved any goals. You might need to look at something new to test.

Conclusion

Your split testing campaigns can be a vital part of your business’ success when it comes to email marketing. But you need to use the right tactics to ensure efficient use of your campaigns. Use the tips above to get the most from your split campaigns and see the best results from email marketing campaigns.

Do you use split campaigns in your email marketing? What tips do you have?

Let us know in the comments below.

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4 Tips To Skyrocket Your Email List Using Email Popups

How can email popups help you grow your mailing list?

When you’re using email marketing to sell your products you need to constantly grow your email list. This can be challenging to do. However, popups can be very effective at adding subscribers to your list.

There are several ways you can use popups to increase your email list, here are some of the best tips to help you out.

1. Offer Something Valuable

When visitors to your website give you their email address, they will want something in return. This can be a free gift, a discount, or perhaps an ebook. What you need to decide upon is what’s valuable for your audience.

You can experiment using split testing of your email popups, by offering different levels of discount or other gifts. When you’re looking for the best offer, you need to assess which gave the best conversion rate.

You might also want to change certain aspects of the popup, such as the colour or the content written into the popup. These can all have an impact on the success of your email popups.

2. Set Popups To React To User Behaviours

One of the most annoying aspects of popups is when they appear just as the visitor lands on the website. It’s one of the causes for high website bounce rates and limiting the amount of time visitors will spend on the website.

There are other behaviours that can be used to trigger popups which are far less intrusive. For instance, you can use exit intent to catch people before they leave your website. Or you can use a popup for when someone reaches the end of your page.

Using these behaviours allows you to create popup content that matches their behaviour, identifying a clear journey. For instance, if someone is leaving your site, you can offer them a discount if they’ll stay. If it’s when they’re reading a blog post and they’ve reached the end, you can offer them an ebook to continue their learning journey.

3. Use Different Popups For Different Pages

This is probably one of the most crucial aspects to consider. Not every page should hold the same popup. Instead, each page should have a different popup that offers a unique gift and displays on different behaviours.

This has the benefit of tailoring the offer to the visitor and their position in the customer purchasing journey. For instance, if the visitor is exiting the website on the cart or checkout page, you can offer them a discount on their purchase. Similarly, if someone has just read a blog post, you can offer them an ebook related to the blog post.

The more popups and offers you have available on your website, the greater the conversion rate for the popups.

4. Limit The Information You’re Asking For

One of the key things that you should do to increase the number of subscribers, is to only ask for essential information. You just need to have the visitors’ email address. You can collect other information later in the selling process.

When you ask for less information, you increase the chance that people will be willing to give you their details. You can ask people to give you more details in follow up emails or when they make purchases from your site.

Conclusion

Your email marketing is only going to be successful when you have a large email list. You can’t buy an email marketing list, it has to be grown using your website. Popups are effective at building an email marketing list but only if you use them in the right way.

The tips above will make your popups more successful and allow you to sell to your audience.

Do you use popups in your list building campaigns? How many different popups do you use?

Let us know in the comments below.

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How To Write An Email That Gets Attention

How to get your subscribers to take notice of your emails

Email marketing is one of the best ways to sell online. For the past decade it has been the digital marketing platform that has offered the best return on investment. However, while it offers good returns, its success is only as good as the emails that are sent.

When writing an email marketing campaign you need to have several elements that combine to psychologically compel your audience to take action.

Here are several ways you can get the attention of your audience with tips to make them more successful.

1. Personalisation

Email marketing success is all about personalisation. A few years ago this meant using mail merge tags to insert the name of the receiver into the email’s subject line and content. This is no longer the case, audiences have gotten wise to mail merges and a name is no longer considered personal.

Instead, you need to look at different ways you can personalise emails. This might include any of the following options:

  • Base emails on behaviours on your website or your customers’ previous purchases.

  • Use birthdays, anniversaries and other important dates that are important to the audience.

  • Use other details from your audience to personalise your emails such as address, telephone numbers, etc.

2. Create A Catchy Subject Line

Before anyone can make a purchase based on your emails, you need to get them to read your content. They aren’t going to do that if you don’t send a great email with a catchy subject line that intrigues the audience.

There are many ways you can create a catchy subject line. Here are some ideas for creating great subject lines:

  • Keep the subject line short.

  • Create some urgency in your subject line.

  • Make the audience curious about what is contained in the email.

  • Give audiences an offer they can’t refuse.

3. Use Images

Images can tell a story in much less space and time than words. Emails that contain images will ensure that audiences take action and don’t get confused about the message contained in the email. Images can also serve as a purchase push. If you’re selling clothes, then images of happy people wearing your clothes can often tell the audiences that they’ll look great while wearing them.

Images are hard to get right in emails though. Here are some tips to help you:

  • Keep the image size small so servers don’t block it.

  • Ensure there’s plenty of lighting in your image to highlight the product/service.

  • Try to minimise distractions in vital images.

4. Use Videos

While images are great, videos are even better and should be used where possible. The rate at which audiences are consuming video online is growing exponentially. Nearly 5 billion videos are watched every day on YouTube and with sites like Instagram, Facebook, Netflix and others now offering streamed video, there is a strong video streaming trend happening.

Videos are compelling to the audience because the human brain can connect to the sounds and moving images better than with static images or just words. Here are some quick video tips:

  • Keep videos short.

  • Upload your video on a website like YouTube and use the video streaming service’s technology to embed it in your email.

  • Ensure there is music added to your video to add emotion.

5. Forget Jargon

When using text or speaking in a video, drop the industry jargon. This should be reserved for the office and when speaking to others in the industry. Instead, use plain English in your emails so you don’t confuse the audience with terminology they won’t understand.

It isn’t just jargon you can improve in your email writing. Here are some other writing tips:

  • Give the reader possession by using words like you, your and you’re.

  • Keep email content down to below 250 words.

  • Tell a story that finishes with them clicking on a call to action.

Conclusion

Email marketing is an effective way to sell online. However, that doesn’t mean that it’s easy. You need to create the right emails to generate interest and grab the attention of the audience. Use the tips above to boost your campaigns’ success and generate sales.

How do you generate interest in your emails? Do you have any more tips than the ones above?

Let us know in the comments below.

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5 Ultimate Tips For Converting Visitors Into Subscribers

Subscription methods

How to get more people to subscribe your business’ email list

Email marketing sells, there is no doubt about that. For the past decade, email marketing has topped the ROI of digital marketing channels. Therefore, small and large businesses should be investing a significant amount into email marketing.

The challenge is, that for you to sell via email you need subscribers, and this can be the most difficult aspect of email marketing. You can’t simply buy contacts for your email list. This is against several regulations across the world and can earn you a significant fine.

Buying email marketing lists is also highly unprofitable with many bought lists containing outdated, inaccurate or just plain made up data. Also, those records that are accurate are often uninterested in your products and will unsubscribe or rate your email server as spam that can affect long-term success.

Therefore, attracting website visitors to subscribe to your mailing list is the key to earning long-term success for your business. So here are five ultimate tips for converting visitors into subscribers.

1. Give The Subscriber Something For Their Information

One of the main things you should be doing for your website visitors is to ensure they are getting something for their contact details. This could be something like an ebook, online guide, free sample of your product, discount or perhaps daily news update.

When visitors think they are getting something for their contact information, they’re happier. It seems like a fair deal. If it’s a discount on products they’re already considering purchasing, it can seem like an even better deal.

2. Optimise Your Call-To-Action

Your call-to-action is the most important aspect of your email marketing subscription process. It needs to be visible on your website and have all the right words so it entices visitors to click on it to complete the process.

For placement, it’s better to locate the call-to-action button somewhere on the left-hand side of the screen. This has a higher chance of being spotted and acted on by visitors to your website.

In addition, you should ensure that your call-to-action is written so that it calls the visitor to act immediately and it should include a verb.

3. Have A Specific Landing Page

The best subscription rates happen when you have a landing page. This landing page should be dedicated to one offer and be geared to getting the visitor to click on the call-to-action to receive a reward for their time.

The biggest advantage of landing pages is that they can be really tailored to specific audiences and SEO keywords. Therefore, the more landing pages you have the higher the traffic to your website and the more subscribers you’ll attract.

4. Social Sharing

Don’t forget to get your visitors to share your landing pages, deals and downloadable content with their social media contacts. Every time your content is shared it creates a link back to your website that encourages others to visit your site and even better, helps improve your SEO.

Social media sharing also helps with trust factors, meaning buyers are more likely to purchase from you than to purchase from a competitor with no online reputation.

5. Pop-Ups

Whether you love them or hate them, there’s a reason why pop-ups or modular subscription pages are heavily used online; they convince people to subscribe to email lists. They can be activated on a number of conditions including: page entry, after so long on a page, or on page exit.

This can be really good for highlighting how useful your expertise is and for offering free content like downloadable guides. However, these methods can be annoying and there is some argument about whether Google penalises websites that use pop-ups for something that isn’t necessary (like cookie notifications).

Conclusion

Email marketing offers the best ROI of all digital channels and that’s why you need to build an email marketing list now. There are many ways you can build an email marketing list, but you should include at least some of the points we’ve mentioned above. This will not only convert more of your visitors into subscribers, but also help your business to grow its revenue organically.

What do you do to encourage visitors to subscribe? What has had the most success for your business?

Let us know in the comments below.

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Why Is Having A Newsletter Subscription Important?

newsletter subscription

Why is a newsletter subscription so important?

A newsletter subscription is one of the most valuable items you can have for your business. Yet despite the benefits of a list, many businesses don’t have one, this can be due to the effort to obtain one, or the fear of regulations such as GDPR.

Yet, with the correct processes in place, a newsletter subscription list can benefit your business significantly. Here are some of the key reasons why you need to have a newsletter subscription.

1. Email Sells

The biggest reason why you should have a newsletter subscription is that it offers a strong ROI. For every dollar you spend on your email marketing campaigns, you’ll get back $32. This return is amazing, and for the past decade and more, email marketing has offered the best return across the digital marketing platforms.

Even if you aren’t actively publishing selling mails, emails sell. They act as a touchpoint in the purchasing journey and when you need between five and twelve touchpoints, every email can help you sell quicker.

2. A Newsletter Subscription Adds Value To Your Business

If you’re considering selling your business at some point or looking for outside investment, the valuation you can place on your business can be higher if you have a strong subscription list. The main reason for this is that investors know that email marketing is lucrative and a strong list is a great way to generate revenue.

Therefore, the more people that are active on your newsletter subscription list, the more valuable that list is and the more valuable your business is. A quick calculation states that even at Fluttermail’s smallest package means a good email list is worth just under $30,000 to your business’ value.

3. You Can Sell Advertising Space On Your Newsletter

The more people you have on a newsletter subscription list, the greater the value of the newsletters you send out. If you aren’t selling products or services or perhaps would like to generate more revenue from your newsletters, you can sell advertising space to businesses.

Even a small advert on your newsletter can be worth $25 to $50 each. For those looking to make this a significant revenue stream, even a small e-newsletter is worth $60,000 to $80,000 a month. With other revenue options such as affiliate marketing, sponsored news and merchandising, an email newsletter can be a significant revenue earner.

4. You Can Inform Subscribers Of Important News

Whether your business is expanding, having a sale, or just got a new product, the newsletter is the perfect place to tell people this news. It will help you draw attention to your business’ news and make the most of it.

Many people have used email newsletters to keep subscribers up-to-date in regards to future developments to create excitement. This is a great way to ensure the first day of an event is a success and the perfect way to launch a new product, new business site or a crowdfunding campaign.

5. Emails Have Higher Levels Of Trust

One of the reasons why emails can do everything we’ve mentioned above is because they build trust with audiences. Newsletters can be used to demonstrate your team’s expert knowledge and why you’re the perfect supplier of the solution.

The more content you send to your audience, within reason, the more trust you will build with them. In fact, newsletters are a great trust builder and they should be sent at the same time every week.

6. Newsletters Can Set-up Expectations

Negative reviews are the biggest threat to your business’ success and one sure way to get a bad review is to fail to live up to expectations. Expectations are set by your marketing campaigns. What can happen is that a lack of information increases the expectations of your customers.

However, email campaigns can help you set realistic expectations. In fact, you’ll be able to under-promise and over-perform, giving you a chance to collect a lot of great reviews that will grow your business.

Conclusion

Email newsletters are a great way to build a business. They generate sales and build trust, giving you everything you need to grow a steady revenue stream for your business. But they are also important to your business’ valuation. Therefore, if you don’t have a newsletter subscription, you should start yours now.

What is keeping you from starting an email newsletter? Are you struggling to grow your subscription list?

Let us know in the comments below.

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GDPR – The Impact On Gathering Information

Is your data privacy ready for GDPR?

In May 2018, the General Data Protection Regulation (GDPR) came into effect. The legislation replaced the previous data protection law in the European Union (EU). It unified laws that protected the collection and use of personal data across the trading bloc.

It also sets out new rules of how personal data could be collected, used and stored.

While it is an EU law, it does affect organisations worldwide as data is collected whenever anyone lands on a website. So, unless you can block traffic from the EU, you need to be compliant with GDPR.

How Does GDPR Affect You?

For starters, there aren’t many changes in some respects. For instance, information such as names and email addresses already had protection in the EU and across the world. What GDPR does is that it adds regulations for IP addresses, types of cookies, member identifiers and other types of data that can track customers.

If there is any information that can be used to accurately identify a person, then it is regulated. For instance, now cookie IDs and advertising IDs are no longer anonymous data. It is important to realise that any data collected for your business must have a justification. There are six types of justification. These include:

  • Consent
  • Contracts
  • Legal compliance
  • Protecting the interest of the person
  • Public interest
  • Legitimate interest

Accountability Is Key To GDPR

One of the major themes that’s important with GDPR is that of accountability. All businesses should document what personal data they hold and consider what areas are at risk. To make your life easier, and ensure you don’t miss anything, you should perhaps treat all online identifiers as personal data.

You should also look to run an information audit. This will help you monitor what information you’re collecting and how it is used.

You should also look at who is responsible for data in the organisation. There should be someone in your business who handles all the data jobs. This includes assessing how you obtain data, know how it is used and deal with information requests.

In bigger companies, more than one person can handle the workload, but one person should be responsible.

Security Is Key To GDPR Compliance

One of the major issues companies might struggle with in terms of GDPR, is that you have to make sure the data is protected. While this should be a concern already for your business, many businesses over the years have struggled to ensure their systems are secure.

Just in recent weeks, Facebook have faced allegations of a data breech and so have so many others. Major issues are faced by smaller businesses as they often don’t have the funds or technical expertise to protect their data as well as large organisations. Plus smaller businesses find it more challenging to detect data breeches.

Therefore, you need to ensure that you have the right software in place to protect your data.

Third Party Suppliers

In addition, any third party vendors you use that may collect information on your behalf need to be following GDPR regulations. If data about your customers is stolen from them, then it’s you who is responsible. So always check that GDPR regulations are being followed by them.

Most should already have this information as part of their privacy policies and other legal documentation. If they don’t, then you need to press them for more information. If they don’t think they require it, then it’s better if you move suppliers, because you’re responsible, not them.

Conclusion

GDPR is a new piece of legislation that requires you to change the way you handle data whether you trade within the EU or not. The risk of someone in the EU visiting your site is just too high and the ramifications for not following GDPR are just too much of a risk.

So consider, how do you collect, process and store data? How do you share that information? And then work out whether your systems are secure enough and if you have a justification. Be GDPR compliant and keep your business safe.

Are you GDPR safe? Did you realise you’re responsible for third-party vendors holding data for your company?

Let us know in the comments below.

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Why Do My Email Open Rates Suck?

Do you have good email open rates?

One of the main ‘key performance indicators’ you’ll want to measure is your email open rate. The more people that open your emails, the greater your revenue from any given email.

Each industry, and different businesses, have unique open rates. For instance, e-commerce and coupon sites tend to have lower open rates than legal and accounting businesses. However, this is small comfort if you have a particularly low open rate.

What Is A Low Email Open Rate?

A low email marketing open rate can be considered anything that’s less than 15%. If you have this, you should be looking to make a lot of improvements.

Luckily, there are many potential changes you can make which can help you improve open rates and grow revenues. Here are some quick suggestions for you to try.

1. Create Better Subject Lines

A lot of people will open your marketing emails based on the subject lines. If you don’t have a compelling subject line for the reader, they’re going to read another business’ emails first, or perhaps not even bother with yours.

There are many ways to improve a subject line. You could:

  • Personalise your emails so they are more specific to the reader.
  • Create a compelling offer that has value to the audience.
  • Be controversial.
  • Use humour to make a point.

2. Reduce The Number Of Subscribers Who Receive Your Emails

While you might think this is about culling your email marketing list, it’s anything but. In this point we primarily speak about reducing the number of people who receive specific emails. This is known as segmentation.

Segmentation is about sending emails to only those who should receive the email. Such as those who have expressed an interest in a certain product or service. It’s no good sending an email about boy shoes to a person who has only bought girl shoes.

Segmentation can automatically increase open rates because there are fewer people receiving the emails who have no interest. This helps to reduce costs and unsubscribe rates.

3. Remove Unresponsive Subscribers

Now we’re going to discuss removing subscribers from your list. However, you shouldn’t just remove subscribers. You should look for people who haven’t engaged with an email for three to six months (depends on the frequency of your emails). Also look for those who hard and soft bounce.

These people need to be sent a re-engagement campaign email where you attempt to bring them back to your brand. If they don’t respond, then you remove them. Note that those who hard bounce should be removed immediately after a bounce. These bounces can harm your brand’s reputation.

While it’s unfortunate to lose subscribers, sometimes you’ve got to do it. It helps to reduce costs and gives you a better set of statistics you can rely on.

4. Change Your Email Marketing Strategy

Auto-responders and behavioural triggered emails work much better than traditional emails. Therefore, you want to try and switch your email marketing campaigns so they are more automated and triggered.

There are several benefits to this. Firstly, automated emails and behavioural emails are more aligned to the current needs of the audience. Therefore, they have a greater chance to be engaged with. Your brand is also in their current memory, so you have an advantage.

Secondly, you can reduce your workload. Automated emails are pre-written. You just need to adjust them when you want to change them. This means you can concentrate on other digital marketing campaigns that can draw audiences into subscribing to your mailing list.

5. Change When You Send Emails

Ensure you’re sending emails at the right time. Email open rates are different for particular days of the week and times of the day. If you send emails at the wrong time, then your email could be missed among others.

Check with your past campaigns to determine when emails are being opened and engaged with. Then use those times as a basis.

Conclusion

Your mail marketing campaigns can be a great success and while your email open rates suck now – they don’t have to. Try some of the improvements above and see how your email’s KPIs change. You might see your business succeed.

What is your email open rate? How does that compare with your industry?

Let us know in the comments below.

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8 Tips For Building Your Email List From Scratch

How can you build an email marketing list from scratch?

Email marketing is one of the most important marketing channels online. For every dollar spent, email marketing is guaranteed to offer the best return. The actual revenue you will generate cannot be guaranteed, but you can assume that the more subscribers you have on your list, the greater the revenue generated.

Therefore, it is important you grow your email list constantly.

If you haven’t started to build your mailing list at all; then this can seem daunting. That’s why we’ve collected eight top tips here for you to build your email list from scratch.

1. Signup With An Email Service Provider

One of the most important tips is to ensure you’ve signed up with an Email Service Provider (ESP), like Fluttermail. A good ESP allows you to control your mailing list, look for patterns and build a list within minutes.

2. Offer Something Valuable

While customers don’t pay you anything for subscribing to your mailing list, they are giving you something important: their contact details. They’ll want something in exchange for that information. E-commerce stores can easily offer discounts, but other businesses need to develop a strong, compelling offer relevant to their audience.

3. Create A Landing Page

Landing pages are great online marketing tools. They allow you to provide information that sells your knowledge and expertise and then offers a deal that leads to a subscription. For instance, if you run an accountancy firm, why not offer clients ten tips about saving money. Then offer them a guide for 10 more tips for saving money if they subscribe.

4. For Every Landing Page Have A Unique Call-To-Action

Every landing page you have, and every offer, you should create a unique call-to-action. A unique call-to-action can help you differentiate the offers on each page. This can help increase conversions and can appeal to different audiences who may differ on requirements.

5. Create Personalised Call-To-Actions

Very closely related to the above, a personalised call-to-action is one that is created based on the website visitor. These aren’t too difficult to create on websites and can be designed on specific pages. Research has shown that personalised call-to-actions can outperform generic call-to-actions by 202%.

6. Have More Than One Landing Page

We’ve hinted at this earlier in the article, but this is one of the most important elements of your list building campaign: have more than one landing page. More than one landing page allows you to target various audiences with different priorities. You can also improve SEO by attracting more backlinks to the various landing pages.

7. Make Your Landing Pages SEO-Friendly

If you want to subscribe lots of people, you’ll need a lot of traffic. The average conversion rate for a page is only 2.35%. Even the top 10% of all performances only subscribe one person for every ten visitors. Therefore, if you want to build a big list, to maximise results you need to generate a lot of traffic.

There’s only one true way to develop this and that’s to ensure that your landing page is ranked highly on Google. There are several elements to this but one way to help is to make sure there’s a lot of content on your landing page. Pages with over 2,000 words rank higher than those with less than 1,000.

8. Don’t Forget To Subscribe Current Customers

Current customers are more likely to purchase again from you and they’ll spend more as well. This makes them an important part of your business. Marketing to them should take priority and therefore, you should be subscribing as many current customers to your business as possible.

These people can be marketed to with latest offers, complimentary services/products and even special events just for them. The advantage is that it costs less to sell to these people than it does to sell to others.

Conclusion

Email marketing is one of the best ways to generate revenue for your business. The trouble is: you need an email list to generate revenue. If you haven’t got one yet, try some of the tips above to help you build your mailing list from scratch.

Have you been struggling to build your mailing list? What tips do you have for building a mailing list?

Let us know in the comments below.

Image from Pixabay.

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Mixing Up Content Types In Your Emails

Pick and mix your content types in your emails

Your emails are valuable, but they can also be boring to audiences if they’re always seeing the same content type in every mail. If you want to truly maximise the success of your campaigns, you need to switch content types every so often to keep audiences interested.

In this article, we will be looking at what we mean by content types and how we can mix them up in emails to get better results.

What Do We Mean By Content Types?

Content types is the term used to describe different formats of information and how it is presented. There are several content types you can use. These are:

  • Text
  • Images
  • Video
  • Sound

Each of these content types can be used in various forms, sometimes on their own, and sometimes in combination. For instance, an infographic combines both text and images to create content that is highly informative, attractive, and shareable.

But a podcast can only utilise sound to deliver its core message.

Why Do You Need Different Content Types?

There are many reasons why you might want to use several content types in your email marketing. The first is for adjusting the campaigns to specific audiences. Different audiences prefer to consume content in different mediums and styles.

For instance, recent research into purchasing decisions between men and women have found significant differences. Women make 80% of the purchasing decisions in any given household. They are also more likely to be receptive of adverts with bright colours, unconventional fonts and varying shapes.

Men tend to prefer dark colours, lines and a sleek technical look.

But it isn’t just the look of content that’s important. The type of content is essential to gain maximum penetration of an audience. For instance, busy executives are more likely to want to watch something quick but informative.

However, those who are browsing online later at night might prefer something less noisy and want text with images.

Mixing It Up

Another reason why content types should be varied is to pique the interest of your audience. If audiences see text every week, they are quickly going to get bored. However, if you slip in a video, podcast, or image every so often, it helps to break the monotony and grabs the attention of the audience.

Another important point is that some messages are better conveyed using images than text. Other messages might need more, detailed information, so require text. So it also depends on the message you want to send.

Mixing Content Types For Better Results

Of course one of the best ways to ensure you are maximising the results of your email marketing campaigns is by using a combination of content types. Images can be used to articulate certain points that are difficult to understand.

A good, funny, cartoon sketch might be a great way to add some humour into a challenging topic.

Or you could use images/videos to quickly describe the main points of a message and then use text to go into further detail for those that are more interested using text.

The major point here is that everyone is different and while the majority of people prefer images against text – that isn’t always the best solution.

How You Can Reach Maximum Results

Your email marketing campaigns need to have the best content types to maximise returns. This sometimes means you need to use certain designs or content types to generate interest in your message, which can be based on your core audience.

However, using the same content type continuously can result in poorer results in the long-term. That’s why it’s important to mix up content types in emails to ensure your audience is paying attention.

What content types do you use in your email marketing campaigns? When was the last time you made a switch?

Let us know in the comments below.

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