7 Simple Ways To Build a Quality Email Marketing List

What tools will you use to build your email marketing list?

What tools will you use to build your email marketing list?

Building a quality email list is an essential task if you are looking to generate significant income from this marketing channel. A quality list will provide a better return on your investment than one that is just bought or produced by securing the details of random visitors to your website.

So how can you build a quality email marketing list for your small business? Here are seven, very simple ways to do just that.

1. Use Downloadable Content

It is highly effective to use downloadable content to produce a quality email marketing list. You could provide a free download (like an ebook or whitepaper) in exchange for an email, which works particularly well as you can then determine what the prospect wants to know about (the subject of the downloadable content) and you can tailor your campaigns accordingly.

This strategy does take considerable effort. You need to create the downloadable content, the landing page (and sales text) and then market it.

2. Ask For More Information

By collecting more information, you can better segment your list or see if a subscriber is unsuitable for your products (and thus needs removing).

However, if the information they input is incorrect, the prospect could be sent the wrong content, or they could be rejected when they are a perfect candidate.

3. PPC Keywords

If you want to target a particular group, then by thinking of their search behaviours you can target them on search engines. Using paid ads, you can target certain key terms that you know they will search for and direct them to an email sign up page.

This can be a very expensive way to attract subscribers to your email list, but it does mean that you have a list made from prospects that you’ve qualified based on their interests.

4. Run / Attend An Event

Running or attending an event can be a good way to collect email addresses. You can collect the email addresses on a simple signup sheet or give small gifts out to those who provide you with their email address, an excellent tactic, as you can qualify prospects instantly by asking them a series of questions before passing them the signup sheet.

However, you may find that some of those who sign up to your email list forget about you by the time it takes you to send out your first email.

5. Run A Competition

Gamification can be a very powerful tool when it comes to generating interest in your brand. By running a competition, you can attract numerous signatories to your email list. Your competition could be anything from a sweepstake to a trivia quiz. What is important is that their entry must include an email address.

It is important to think about what you offer as a prize, if it is not related to your business activities, then you will attract people who aren’t suitable for your business.

6. Ask For Referrals

Another possible strategy is to ask current customers to recommend you to a friend through a referral system. This works by having your customer enter their friends’ details into a box, and you send them an email saying that a friend has passed on their contact details. In that email, you give them a chance to sign up for your email marketing list.

It can work wonders because friends of your customers are likely to be a good fit for your business. However, there is no guarantee that you will receive permission to contact the person again.

7. Discount Codes

Another staple of the email marketing world are discount codes provided when a customer signs up to your mailing list. Either you send them the code after they have signed up, or using a pop-up application on your website, you provide the code once they’ve entered their details.

The trouble with this strategy is that they might just sign up, with a fake email address, to get the discount code and it doesn’t encourage any long term stickiness with the customer.


There are many ways to grow your email marketing list. What you’ve got to ensure is that the names being added are good quality prospects. Therefore, you need to qualify them as they sign up so you can decide who should and shouldn’t be on your list.

How do you build an email marketing list? Are you confident they are all relevant subscribers?

Let us know in the comments below.

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