How To Get Your Emails Opened

mail-566337_1280Email marketing is one of the best options for communicating with your target audience. Many consumers prefer to accept promotional material via their email inboxes and it is known to be one of the best online sellers.

Yet the problem for many businesses is to ensure that their emails get opened by their audience. Open rates vary from industry to industry. Online coupon and discount services often have very poor open rates, averaging below 5%. Other industries do better with some reaching 20-30% on average, though many only achieve half of this.

To increase the open rates of your business’ emails there are several key elements to your campaigns that you can adjust for better results. Here are some of those elements for you to experiment with and gain better email marketing traction.

Subject Line

The first thing that most people look at is the subject of the email. It has been proven that a good email subject line will increase the open rate of your emails. Some of the best email subject lines are quirky and grab the attention and imagination of the receiver. For instance:

“Are you sitting comfortably?” is a good line for selling chairs.

“We’re sorry” if you haven’t sent an email for a while.

Take Action:

  • Consider what subject lines you could use in your email marketing campaigns.

The Sender

While many people may recognise your brand name, they are less likely to open the mail if it is sent from your company email address. It is better to send it from a named individual; this is more personable and makes it look less spammy.

Consider sending it the name of a senior person in your organisation, instead of just the administrator who creates the content and sends it off. A senior person in the organisation is more recognisable and makes your audience feel more valued.

Take Action:

  • Send emails from a senior member of your management team.

The Right Time And Day

23% of your emails will be opened within 60 minutes of you sending out your email. Therefore, you will want to be sending your content on the right day and time to ensure that you maximise the open rate.

There are some typical statistics that you should know:

1. Monday’s are the worst day because most people are often trying to catch up from the weekend and are too busy to open their emails.

2. Weekends are when people are out doing chores. Emails are not opened regularly on these dates.

3. While emails are regularly opened quickly, you still need to email contacts within plenty of time if you want contacts to participate in an event.

4. Tuesday and Thursday are favourite days for businesses to send their email campaigns. These days often generate the most interest and the best results.

5. Early mornings are also the best time to send emails and they get the best response.

Take Action:

  • Adjust the timing of your email marketing campaigns so they are sent at the most appropriate times.

Send To Those Who Have Opted In

If you have collected addresses from people who have not opted in you are going to get poor results – and it is illegal.

Take Action:

  • Only send emails to those who have opted in to receiving content.
  • Remove the contact details from those who have not signed up from your database.

Conclusion

Email marketing is one of the most effective means for generating sales online. To get better results you need to optimise your emails so that they are more attractive to your audience. Use the above ideas to perfect your email marketing campaigns and have more opened.

How have you improved the open rate of your emails? What do you recommend?

Let us know in the comments below.

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