The Benefits Of Not Doing Your Own Email Marketing
Many businesses outsource their email marketing hoping to get better returns on their marketing investments and grow their business. In fact, with the ROI of email marketing making it one of the best digital marketing sales channels, outsourcing your email marketing could be a great decision to make.
Here are some of the benefits of outsourcing your email marketing and having a professional digital agency do the work for you.
1. Save Time
While email marketing is cost effective, it can still take a significant amount of time; especially if you aren’t particularly skilled at email marketing. Your time could be better spent servicing your customers.
There are two main benefits of spending more time on your customers. Firstly, you can provide a better service to your current customers and therefore delight them more, improving your customer retainment rate. The second benefit is that you can improve productivity, allowing you to serve more customers and increase your potential income.
2. Better Result Analysis
Do you know how to read the email reports you get? Very few people do. That’s why it’s helpful to get a person who knows how to read email statistics to look at them. They can tell you who’s a non-responder on your email list and should be sent a re-engagement campaign or removed, and they’ll help you determine who’s ready for the next stage in your sales funnel.
This can help you save money and pick up sales that you otherwise wouldn’t get. A typical example of this would be seeing a customer open an email and click through to a sales page several times but not buy. A professional digital marketer should tell you about this behaviour, so you can call the lead and see if you can help them.
3. Better Designs
Everyone judges a book by the cover and your emails are no different. Professional digital marketers can design captivating emails for you to use that will attract your audiences and generate sales.
They will even know what the best copy is for your email marketing campaigns. This will include subject lines, preheader text, body copy and call-to-actions. These can make all the difference to the results of your campaign.
4. Reduce Mistakes
Errors made on email marketing systems are one of the biggest reasons why email marketing results aren’t what they should be. However, a trained and experienced email marketer will be able to spot mistakes and correct them before email campaigns are sent.
Fewer mistakes also gives a more professional image for your brand.
They will also help you to maintain your email marketing within the legal constraints of your country. A breach of the digital communications law can lead to heavy fines.
When you set expectations, customers will want to see you match them. This can be in the design of your emails, the timing of your emails or the frequency. If you do your email marketing yourself, it’s easy for you to forget your email marketing during a busy week or accidentally set it for the wrong time.
Any outsourcer will keep consistency in mind and are likely to help you stick to deadlines.
Email marketing is one of the best digital marketing avenues for your brand. Not only is it cost effective but it can achieve more sales than any other digital sales path available. However, some businesses are missing out because they aren’t utilising the skills, knowledge or experience of professional email marketers.
Hiring an email marketer might just be one of the best investments your business makes.
Have you hired an email marketer? How did they improve your results?
Let us know in the comments below.