Email marketing is one of the most important marketing channels online. For every dollar spent, email marketing is guaranteed to offer the best return. The actual revenue you will generate cannot be guaranteed, but you can assume that the more subscribers you have on your list, the greater the revenue generated.
Therefore, it is important you grow your email list constantly.
If you haven’t started to build your mailing list at all; then this can seem daunting. That’s why we’ve collected eight top tips here for you to build your email list from scratch.
1. Signup With An Email Service Provider
One of the most important tips is to ensure you’ve signed up with an Email Service Provider (ESP), like Fluttermail. A good ESP allows you to control your mailing list, look for patterns and build a list within minutes.
2. Offer Something Valuable
While customers don’t pay you anything for subscribing to your mailing list, they are giving you something important: their contact details. They’ll want something in exchange for that information. E-commerce stores can easily offer discounts, but other businesses need to develop a strong, compelling offer relevant to their audience.
3. Create A Landing Page
Landing pages are great online marketing tools. They allow you to provide information that sells your knowledge and expertise and then offers a deal that leads to a subscription. For instance, if you run an accountancy firm, why not offer clients ten tips about saving money. Then offer them a guide for 10 more tips for saving money if they subscribe.
4. For Every Landing Page Have A Unique Call-To-Action
Every landing page you have, and every offer, you should create a unique call-to-action. A unique call-to-action can help you differentiate the offers on each page. This can help increase conversions and can appeal to different audiences who may differ on requirements.
5. Create Personalised Call-To-Actions
Very closely related to the above, a personalised call-to-action is one that is created based on the website visitor. These aren’t too difficult to create on websites and can be designed on specific pages. Research has shown that personalised call-to-actions can outperform generic call-to-actions by 202%.
6. Have More Than One Landing Page
We’ve hinted at this earlier in the article, but this is one of the most important elements of your list building campaign: have more than one landing page. More than one landing page allows you to target various audiences with different priorities. You can also improve SEO by attracting more backlinks to the various landing pages.
7. Make Your Landing Pages SEO-Friendly
If you want to subscribe lots of people, you’ll need a lot of traffic. The average conversion rate for a page is only 2.35%. Even the top 10% of all performances only subscribe one person for every ten visitors. Therefore, if you want to build a big list, to maximise results you need to generate a lot of traffic.
There’s only one true way to develop this and that’s to ensure that your landing page is ranked highly on Google. There are several elements to this but one way to help is to make sure there’s a lot of content on your landing page. Pages with over 2,000 words rank higher than those with less than 1,000.
8. Don’t Forget To Subscribe Current Customers
Current customers are more likely to purchase again from you and they’ll spend more as well. This makes them an important part of your business. Marketing to them should take priority and therefore, you should be subscribing as many current customers to your business as possible.
These people can be marketed to with latest offers, complimentary services/products and even special events just for them. The advantage is that it costs less to sell to these people than it does to sell to others.
Email marketing is one of the best ways to generate revenue for your business. The trouble is: you need an email list to generate revenue. If you haven’t got one yet, try some of the tips above to help you build your mailing list from scratch.
Have you been struggling to build your mailing list? What tips do you have for building a mailing list?
Let us know in the comments below.
Image from Pixabay.
Your email marketing list is important to help you grow your business but you need to be managing it the right way.
Did you know that the average unsubscribe rate for a mailing list is approximately 0.53% or one out of every 200 subscribers?
Losing subscribers is not always bad; especially if they no longer have an interest in your brand’s message. Losing old subscribers means you can spend more of your time and money focusing on those who could potentially be converted into customers.
In fact, every so often, you should be removing subscribers from your mailing list who aren’t interacting with campaigns. Go through your list at least once a month. Send a re-engagement email to accounts that have been inactive for six months, if they don’t respond to the re-engagement email within two weeks at most, remove them from your mailing list.
Despite your best efforts to re-engage disinterested subscribers, the bottom line is that you will lose some and without the right action, you might even end up with a diminishing list. What you need to do is grow your mailing list.
Not All Growth Is Equal
Most businesses with email marketing campaigns understand the need to grow their lists, for example with whitepapers, online seminars, trade shows etc.
However, there are some methods to grow a mailing list, known as black-hat techniques that you should avoid. While they may get some results, their true value and legality are often questionable.
So here are three things you should never do when you are growing your mailing list.
1. Buy A Mailing List
This is a quick way to gain loads of new contacts and start promoting your business, yet it is also a quick way to get your mail server blacklisted and your reputation ruined. Some of the other reasons why you shouldn’t buy a mailing list include:
- Poor results – a bought list has very low returns compared to an organically grown list.
- Loss of reputation – your company is seen as a spammer, and this can damage your long-term prospects.
- Fines – Most countries have laws stating that you must have permission from the receiver when sending an email. Without it, you could face a fine.
Don’t be caught out by sellers who state that their lists are clean, carefully selected for your business or any other promise. A bought list breaks laws and terms of service with most email marketing software providers.
While it takes longer to grow a mailing list without buying one, it is worth the effort.
2. Neglect To Fulfil On Promises
If you’ve promised all new subscribers get 20% off their first order with you, don’t go back on that promise. It’s unprofessional, and your audience will abandon you very quickly. They might also post negative reviews about your business practices on third party websites which can damage your long-term prospects.
If you want to offer a deal for those subscribing to your mailing list, then thoroughly consider what you can afford and are willing to offer. Don’t price yourself out of business, but it does still need to be enticing to the customer. One option might be free delivery or a free gift with their first purchase – something that adds value to the order rather than takes it away.
3. Don’t Be Too Generic With Your Targeting
You might think that numbers matter on a mailing list, but in truth, they don’t matter as much as you think. You could have thousands of contacts, but if none of them has the resources, need or authorization to buy your products then those contacts are useless.
Instead, look to attract valuable contacts who are more likely to convert. Everyone else is just a distraction.
Are You Growing Your Mailing List Right?
Your mailing list is valuable. It is part of your sales process, and it can earn you a fortune if you create the right campaign and attract the right contacts to your list. If you don’t, it can be a waste of time and money. Therefore, don’t fall into bad habits and ensure you have a priceless mailing list.
How do you grow your mailing list? Do you ever audit your approaches?
Let us know in the comments below.