An email marketing giveaway is a perfect way to grow your email marketing list and engage with potential customers. Bryan Harris found that in 10 days, by offering a decade’s free access to software, he was able to accumulate over 2,200 email marketing subscribers. In fact, his campaign received a new email subscriber every six and half minutes.
When you consider the value of every single one of those subscribers, you can certainly see how an email marketing giveaway could be a lucrative campaign.
So how do you create the perfect email marketing giveaway for your business? Here are some pointers for you to get started.
1. Offer The Perfect Gift
This is an important consideration. The right gift can attract the perfect customers to your business whereas if the gift is too generic (i.e. Amazon vouchers), then you might not attract the prospects you want. Research by Bluewire Media found that templates and tools led to the best open and click-through rates.
Consider whether or not the customer is asking “what is in it for me?” when they read your email. When it comes to resources, templates and tools, something that helps with integration, is far more useful to them than ebooks, interviews, brain teasers or photo albums. While your own audience might react slightly differently, this is a good starting point to find out what your audience wants.
2. Maximise Shock And Place A Value On The Giveaway
To ensure your reach peaks at its maximum potential, you need to consider how you are going to give it shock value. This means that when your audience sees the headline, they will stop and pay attention.
So consider how you can create a headline that will really shock your audience. For instance, if you are giving away a year’s membership that is worth $2,000 a year what do you think will work better:
“Win a Membership Package”
“Win a year’s worth of membership worth $2,000”?
By making sure you list the value of your giveaway you can add shock value and help your prospects realise how valuable your giveaway is.
3. Create A Landing Page
If you want a successful giveaway, you need to ensure there is somewhere for your audience to go and find out more information, read the rules and signup. A landing page is a perfect platform and it also allows you to drive traffic to the site from your Google and other search engines.
Consider the essential design elements when it comes to developing your landing page, a good heading, sub-heading, text and a clear call to action button.
4. Promote Through All Channels
To extend the reach of your email marketing giveaway, utilise all the digital marketing channels you can to promote the giveaway and attract a larger audience. Social media, PPC and email, are perfect channels for gaining awareness of your giveaway.
It is also important to spread new of your giveaway by word of mouth. Get your audience to share the giveaway on their social profiles to attract more people. Another option is to email others in your field who might be willing to share your giveaway with their readers.
The more people that can share your giveaway, the more subscribers you will gain. You can encourage both by offering extra entries for those who share your giveaway.
An email marketing giveaway is a perfect tool for increasing the number of subscribers you have. The challenges for your campaign are getting the giveaway to be desired by your primary audience and promoting that giveaway to the right people. There are solutions to this, but they require hard work, research and above all else, perseverance.
Have you run an email marketing giveaway campaign? What were the results?