Why Email Will Remain Important Even With More Messaging Options

graph-752712_1280With the rise of more marketing options, it may seem that email marketing will become obsolete. However, email marketing has been around for a long time and has faced numerous challenges when it comes to marketing messaging online. For instance, social media has long been thought of as a way for businesses to connect with their audience but it has failed to achieve the success email marketing has.

Now with new instant chat messages being deployed and mobile marketing being used by more organisations, email marketing would seem to be at risk again, though the possibility of this is fairly low. However, there are many reasons why email will remain important for a long time to come.

Trust Is The Key Aspect

74% of consumers prefer to receive promotional messages via their email accounts. This is because the consumer feels that they are giving you permission to contact them via their email accounts. It shows a high level of trust and therefore, half the battle is won on converting the contact to a customer – you just have to demonstrate why they should buy that product.

With social media, mobile and instant messaging, the consumer doesn’t need to give permission to be contacted. Therefore, many customers are wary of marketing messages that are delivered this way as they don’t trust them.

In the UK, this has been demonstrated by injury claims and payment protection compensation. Lawyers from both niche industries have been sending out numerous messages via mobiles and the phone, offering customers thousands in compensation. The biggest problem is that they are not targeting their customers and are just sending messages to every number or contact.

Then the callers claim that they hold records indicating you are owed money, often thousands. This is often inaccurate. And the mistakes are compounded by the use of automation and recorded messages.

Apart from being in breech in the country’s data protection laws, where all databases have to be accurately maintained, it breaks down trust. How can the consumer trust a message that is inaccurate and one that is delivered by a recorded voice?

Simply put, both messages have become a major source of grief in the UK and there have been demands for the practices to be stopped.

Costs

Likewise, email marketing is one of the most cost effective ways to deliver a marketing message. Text messaging often costs 30 to 40 cents per recipient. For a contacts list of 2,000 this could mean that messaging costs $6,000 or more. Add on additional costs, such as time to develop the message and campaign and it could simply be too expensive to execute, yielding limited returns.

Email marketing on the other hand is fairly cost effective where you usually pay by subscriber and you can send as many messages as you like. This makes achieving a positive ROI much more likely.

Traceable

Another issue is that other mediums of content have limited tracking features, for example if the customer has opened, read, clicked through or deleted your message. This can be frustrating as this tracking feature allows you to refine your list, sending targeted messages to the consumers, knowing they will achieve the best results.

Conclusion

Email marketing has faced numerous technologies and new marketing options that have threatened its importance in the marketing plans of business. However, there has so far been no technology able to reduce the effectiveness of email marketing for businesses.

So while it is a good idea to investigate and use other marketing tools for business, you should not abandon email marketing.

What other tools do you use for marketing your small business? How effective are they?

Let us know in the comments.

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How To Get Your Emails Opened

mail-566337_1280Email marketing is one of the best options for communicating with your target audience. Many consumers prefer to accept promotional material via their email inboxes and it is known to be one of the best online sellers.

Yet the problem for many businesses is to ensure that their emails get opened by their audience. Open rates vary from industry to industry. Online coupon and discount services often have very poor open rates, averaging below 5%. Other industries do better with some reaching 20-30% on average, though many only achieve half of this.

To increase the open rates of your business’ emails there are several key elements to your campaigns that you can adjust for better results. Here are some of those elements for you to experiment with and gain better email marketing traction.

Subject Line

The first thing that most people look at is the subject of the email. It has been proven that a good email subject line will increase the open rate of your emails. Some of the best email subject lines are quirky and grab the attention and imagination of the receiver. For instance:

“Are you sitting comfortably?” is a good line for selling chairs.

“We’re sorry” if you haven’t sent an email for a while.

Take Action:

  • Consider what subject lines you could use in your email marketing campaigns.

The Sender

While many people may recognise your brand name, they are less likely to open the mail if it is sent from your company email address. It is better to send it from a named individual; this is more personable and makes it look less spammy.

Consider sending it the name of a senior person in your organisation, instead of just the administrator who creates the content and sends it off. A senior person in the organisation is more recognisable and makes your audience feel more valued.

Take Action:

  • Send emails from a senior member of your management team.

The Right Time And Day

23% of your emails will be opened within 60 minutes of you sending out your email. Therefore, you will want to be sending your content on the right day and time to ensure that you maximise the open rate.

There are some typical statistics that you should know:

1. Monday’s are the worst day because most people are often trying to catch up from the weekend and are too busy to open their emails.

2. Weekends are when people are out doing chores. Emails are not opened regularly on these dates.

3. While emails are regularly opened quickly, you still need to email contacts within plenty of time if you want contacts to participate in an event.

4. Tuesday and Thursday are favourite days for businesses to send their email campaigns. These days often generate the most interest and the best results.

5. Early mornings are also the best time to send emails and they get the best response.

Take Action:

  • Adjust the timing of your email marketing campaigns so they are sent at the most appropriate times.

Send To Those Who Have Opted In

If you have collected addresses from people who have not opted in you are going to get poor results – and it is illegal.

Take Action:

  • Only send emails to those who have opted in to receiving content.
  • Remove the contact details from those who have not signed up from your database.

Conclusion

Email marketing is one of the most effective means for generating sales online. To get better results you need to optimise your emails so that they are more attractive to your audience. Use the above ideas to perfect your email marketing campaigns and have more opened.

How have you improved the open rate of your emails? What do you recommend?

Let us know in the comments below.

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Effective Email Campaigns: What You Can Learn From The Experts

spider-monkey-637062_1280Email marketing can be one of the most effective marketing platforms for your business. Consumers prefer receiving advertising via their email inboxes and more online sales are made via email marketing content than by social media or other digital marketing efforts. Additionally, you can create content that is only relevant to your audience.

Unfortunately, spamming has tarnished the reputation of email marketing and as spamming is easier than more complex campaigns, its lure is often too much to avoid. However, spamming your audience will never generate long lasting, financially viable relationships. More effective best practices and tactics must be found.

There are many organisations and individuals who are using email marketing content to generate the majority of their sales. Their tactics are an important lesson for all small businesses. So what lessons can be learnt and how can you implement them in your campaigns?

1. Effective Database Maintenance

If you want a successful and cost effective email marketing campaign, you have to ensure that the contact database you are using is maintained. You should remove contacts that aren’t going to spend any money and update those on your list so it is properly segregated.

Maintenance of your list needs to happen after every email has been sent out. The first step is to remove any contacts that have opted out, then any contacts which have bounced back before finally removing contacts that haven’t opened an email for the last 10 reports.

Then you need to move contacts depending on what actions they have taken. If for instance they have made a purchase, move them to a current customer list.

2. Target Your Campaigns

With a segregated contacts list you can create content that is highly targeted towards different types of contacts. This has several advantages, firstly it means that content can be better received and have a higher chance of being acted upon by the receiver. In addition, it allows you to reduce costs of your email marketing campaigns by only sending content to those who are likely to respond to it.

How do you target your campaigns? Each segregation must have a unique but unifying marketable quality about it. For instance, you could have marketing material for those who are only close to certain geographical areas or those who have bought other products that you offer.

Segregation doesn’t have to be based on just one element. It can have two cross referenced elements, for instance, those close to a geographical area who are also a past customer.

3. Keeping It Simple

One of the best tips for email marketing campaigns is to keep your emails simple. The idea of the message is to display your one key message: whether that is to buy a specific product or to get the contact to perform an action. Therefore, that message must take precedence in the email, not its design or a pretty picture.

Keeping it simple can also help you increase the deliverability of your messages to inboxes and not promotional or spam boxes. Many large email providers (Gmail, Yahoo!, etc) have filters that lock out messages that have lots of images, links or fancy designs. Also, too much design can be very distracting to your audience.

Consider using simple designs with at most one picture. If you need to include more information, use one link to send the reader to a page on your site to convey it.

Conclusion

Email marketing is an effective marketing platform for your small business. To get the best results you should take some of the key tactics from the best email marketers out there. The above three tips are some of the best to help you refine your campaigns and achieve financially rewarding results.

What tips do you have for running a successful email marketing campaign? What have been your best results?

Let us know in the comments below.

Take action:

  • Start maintaining your email contacts list.
  • Segregate your contacts.
  • Re-design your emails so they are simpler.

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5 New Ways Small Businesses Can Spice Up Email Newsletters

 Image courtesy of jscreationzs at FreeDigitalPhotos.net

Image courtesy of jscreationzs at FreeDigitalPhotos.net

Email marketing is one of the best ways to connect with your target audience. The only problem is that the majority of businesses online are now using email to contact and sell to the same people you are contacting. These can be direct competitors or businesses offering substitute goods. This can be bad news for your email marketing campaigns as it limits the effectiveness of your message; unless, you find a way to stand apart from these competitors and spice up your email newsletter.

There are several ways you can do this. Here are five options for you to consider.

1. Using A Preview Image For A Video

Videos are very intensive to send via email. To avoid this, most businesses use a simple link to a video on YouTube or another video sharing website. This can often lead to a poor video viewing numbers. Yet, videos can be highly effectively in the sales process. Therefore, use an image from the video that looks impressive to entice your audience to click on it and find out more.

You should also consider hosting the video on your website. This way you can set up better monitoring to see how effective the video was at increasing page views.

2. Keep Your Text Short And Snappy

If you really want your audience to read your emails and then click through to your website, don’t place all your content within the email. This only encourages the audience to read the email copy and then either click off your email or delete it. You want them to visit your site and therefore, the best option is to get them there to read the content.

Use teaser paragraphs or descriptions of the content on your email copy and then link them to the full article on your blog or on a landing page.

3. Humour

Comedy is not used frequently enough within the online marketing realm; yet it is one of the best tactics for engaging your audience. Emails containing humour are often shared more via email and social media than those without. This can grow your brand’s online footprint and email marketing list.

Ensure all jokes are clean, short and funny. They cannot be sexual, sexist, racist or in any other way offensive – otherwise you may grab headlines, but not for the right reasons.

4. Competitions

People love to win and entering a competition is one way to achieve that. By offering them that chance through your email marketing campaigns is a way your brand can satisfy their need to compete. The prize doesn’t need to be expensive as long as it something that will have value to the customer.

Ensure that your competition isn’t just related to one email. Promote it over several emails and encourage people to share the emails with their friends and family to gain more tickets or chances to win the prize.

5. Quotes To Inspire And Motivate

Whether you are engaging customers who are already buying or attempting to attract new customers, using quotes from famous people is likely to grab their attention. Quote sites are very popular and are often categorised by industry and type of quote, so finding a good quote for your business is not going to be difficult.

Don’t go overboard, but if you include one good quote from an inspirational person you will be sure to grab some attention. Experiment with where to place the quote as different audience may prefer different placement.

Conclusion

The email marketing landscape is becoming a very busy place. Many of your competitors are likely to delivering their content to your target audiences at the same time as you. Therefore, you need to create content that is highly effective and a little different. One of the best ways: use techniques that will add a little spice to the content and allow your emails to look different to your competitors’.

Take Action:

  • Add a new element into your email marketing design.

What do you use to spice up your content? How effective has it been?

Let us know in the comments below.

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New Trends In Holiday Email Marketing For 2014

Image courtesy of photoexplorer at FreeDigitalPhotos.net

Image courtesy of photoexplorer at FreeDigitalPhotos.net

Christmas is just a couple of months away and as with every winter holiday season the time for giving and receiving is becoming a hot topic for customers.

According to business advisors, shops are starting to stock popular seasonal items, children are writing their present lists and restaurants are taking in Christmas dinner bookings. This all leads to one thing, businesses vying for the attention of consumers and every year new trends appear in this constant battle.

Here are some of the new trends for 2014 which businesses are starting to use.

1. Spreading around the Christmas joy

Unlike with previous years where one day was the major focus, there are 24 potential days for your business to create special offers for customers. These days range from Halloween at the end of October to Martin Luther King Jr. Day in mid-January.

As a result, the average small business will send an estimated 19 promotional emails to each subscriber in October, 22 in November, 28 in December and 19 in January. This is a lot of copy to create for your campaigns and some businesses have turned to different content strategies to make their email marketing tactics unique.

So what content is in some of these emails?

The most common content is suggestions on what gifts consumers should buy for friends and family. However, this typical content strategy will only be highly successful for those brands who have a very loyal following and low competition.

The new trend is for advice emails where small businesses provide tips on anything from ‘how to host the perfect party’ to ‘what to do with unwanted gifts’. These are highly valuable to the reader and receive more interactions.

2. More Consumer Spending

This year, it is expected there will be an 8% increase in the consumers spend on Christmas gifts. This increase is much higher than the inflation rate and therefore provides evidence there is a strong economic recovery happening. What is fuelling this increase in spending? The number of special offer days available for consumers to buy products at a reduced price is one reason.

In November, there is Black Friday and Cyber Sunday (perfect days for promotional e-mails). In December there will be Cyber Monday, Cyber Tuesday, Free Shipping Day and Super Saturday – again all great days for promotional emails. And after Christmas there will always be the January sales, which can always yield good returns for a well crafted email.

So, unlike with previous years, there are a lot of times where you can send special promotional emails to your email list to gain their interest and provide them with offers available through your website or in store.

3. Small Businesses Have Focus

In the past, the focus has been on larger organisations with their nationwide offers. In 2014, there will be a day set aside to promote buying products from small business. This day is about actively encouraging customers to choose smaller businesses and is supported by business federations and governments.

But don’t just sit back and allow for your customers to find you. Become proactive and create an email campaign that will draw audiences to your website on the Saturday right after Black Friday in November. Start sending out a couple of emails before the day and remind your followers on the day. As the onus on the day will be about buying from small businesses, your website should perform well.

Conclusion

This holiday season is likely to be good for small businesses who are using email marketing to connect with their audience. Using their lists and sending high quality content and promotional emails at the right time, businesses can expect to see a rise in email interactions, website traffic and sales.

Take Action:

  • Plan your seasonal email marketing campaign, sending out emails for all the important dates.
  • Use a mixture of promotional emails and some providing advice for your customers.

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The Best Day To Send Small Business Email Newsletters

Image courtesy of hywards at FreeDigitalPhotos.net

Image courtesy of hywards at FreeDigitalPhotos.net

Your email list could be the most valuable marketing asset your small business owns. Email marketing is one of the biggest contributors to online sales and is a great platform for relationship building with your audience.

There are a number of different elements to increase the open rate of your small business emails. We’ve discussed some of the more advanced tactics to increase your email marketing success including:

These tips are brilliant for creating a sleek email marketing strategy to drive visitors back to your site and increase interaction with your content. In addition to optimising who receives and how often they receive your emails, you can also optimise when to send your emails.

Optimising Your Sending Time

There have been numerous studies researching the best time and day to send your emails. One study of over one billion sent emails found 7% of all emails were opened between 2pm and 3pm and approximately 28% of all emails were opened between midday and 5pm. The study found very few emails were opened in the morning with only 12% opened between 8am and 12 noon.

The evening was far more productive than the morning with approximately 23.5% off the emails opened between 5pm and midnight. This study however only looked at when the emails were opened and did not identify when they were sent.

An Experian study on the other hand did look into the sending time. The research found the open rates for emails were higher when they were sent in the evening. Those sent between 8pm and midnight had an average unique open rate of 21.7%. It is generally considered this is because the number of emails received at this time is lower and therefore there is less competition.

The same study also found the late evening emails had a slightly higher than average revenue per email.

Which Day Of The Week To Send Your Small Business Email?

Sending your small business email on the right day is also important. It is generally considered Monday and Friday are not the best days for your email to be sent.

This is because Monday receivers are generally recovering from their weekends and are looking to get a head start on their week’s main tasks. Therefore, their focus is away from their inbox. Friday is seen as a bad option because your contacts are likely trying to finish off tasks for the weekend and don’t want to start something new.

Generally, people think that this leaves Tuesday, Wednesday and Thursday as the main options for sending emails. While these days do receive a higher amount of email traffic and generally 17-18% of emails are opened on these days – research would seem to suggest there is a better option.

Weekend Readers

Data from Harland Clarke suggests emails sent on a Wednesday have an average open rate of 15.6%. In contrast, an email sent on Saturday is likely to be opened by nearly a third of receivers.

Harland Clarke suggests the reason for this is competition. While the majority of emails are sent on a Wednesday (26.9%) only a small proportion are sent on Saturday (5.5%).

Testing When Your Best Send Time Is

However, the best time for your email marketing may be different and the only way to know for sure is to conduct a test. Try doing a split test and send half your list an email on one day and the half on another day. Do this for several weeks and then swap the poor performing day with another day. Repeat the process until you have a day which consistently performs well.

You can also do the same with the timing of your emails.

Take Action:

  • Test when your email marketing campaigns should be sent.
  • Let us know how your testing has gone in the comments.

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Are Your Small Business Emails Optimized For Smartphones?

"Image courtesy of Stuart Miles / FreeDigitalPhotos.net"

“Image courtesy of Stuart Miles / FreeDigitalPhotos.net”

Email marketing is constantly evolving. New trends are continuously being implemented allowing email to continue to be one of the most successful online marketing avenues. One of the current trends is the growth in emails being read on a Smartphone.

According to statistics, 90% of Smartphone owners will access the same email accounts from their device as their desktop and just under half of emails opened are viewed on a mobile device.

Emails opened on a Smartphone also have a higher percentage of unique clicks, and emails tend to be read for longer, even when compared to other mobile devices and desktops.

To take advantage of this trend you need to ensure that your email design is optimised so that it can be read on a Smartphone. Here are some of the design elements you can use to ensure this.

1. Restrict Your Use Of Images

Keeping your emails clear of excessive image use is an important aspect for mobile-optimized email campaigns. Using too many images means it takes longer for the email to load on the phone and the potential customer will click off your email before they’ve read it.

Use one relevant image for the email. Ensure that it is not too big either, or you’ll suffer the same problem.

2. Have a Responsive Template

If you are using a predesigned template, then make certain the design is responsive. A responsive design will automatically adjust the view so it fits the screen it is being viewed upon, whether a desktop, tablet or Smartphone.

3. Watch Your Words

Some phones will only display a certain length of the subject line. Therefore you have to ensure your subject line is less than 30 characters. If you have to have a longer title, make the key components of the title within those first few characters.

Some phones will also give more priority to the “from” label. There is little you can do about this apart from to make sure your emails are being sent from an email address which has a name attached to it. Sending emails from a Sales@ or customerservice@ often get opened less, no matter what device is currently being used.

4. Body Text

The body of your email also needs special attention paid to it. Shorter paragraphs are easier for the reader to digest and because your reader is likely to be on the go, have the key points mentioned at the very beginning. Otherwise your message could be forgotten when they are distracted by something going on around them.

5. Linking

Links on phones can look rather clumsy. Reduce the amount of links to just two. These links should not be close together as this can be distracting and reduce the click-through rate.

6. Use Buttons

Because most Smartphones have touch screens; create links to content using buttons rather than in-text hyperlinks. This is far easier for the user to select the link they want. To aid this, have significant space around the button to avoid the user clicking upon the wrong item.

7. Link To Mobile Friendly Websites

Any link needs to direct the reader to a mobile friendly site. Otherwise your reader will be disappointed with a poor looking site and will take no further action with your brand.

Conclusion

Having a mobile friendly email is not a difficult task, keep elements simple and strip down most of the advanced features that were once a trend. A quality email designed for mobile, with the rise of users accessing their emails online, will allow you to achieve more from your campaigns.

Take Action:

  • Have a look at your last few emails and see if there are improvements you can make to ensure your emails are Smartphone friendly.
  • Test your new email design to see how it looks on a Smartphone.

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Who Should Manage Your Small Business Email Newsletter?

Image courtesy of Stuart Miles / FreeDigitalPhotos.net

Image courtesy of Stuart Miles / FreeDigitalPhotos.net

Running a small business email newsletter campaign can be challenging as there are several responsibilities other than simply clicking send for each marketing message. That is why some businesses outsource their email marketing to services which specialise in this style of marketing.

For some, outsourcing is not an option and instead they have to manage the email marketing in-house. There is also the option of going hybrid and having some of the email marketing handled by a service provider and some in-house. Here is a breakdown of each option, their advantages and disadvantages and how you can get the most out of each method to generate your email marketing content.

Fully In-house

In-house development of your email marketing campaign certainly has its benefits. The fact that you have someone on the inside of your business creating and sending out your mail allows you to maintain your brand’s voice and therefore your entire marketing is aligned! This can often be a factor in the long term success of conversions. This method can also offer substantial savings, yet that doesn’t always mean cost effectiveness.

On the other hand, there are problems. Unless you hire someone to maintain your email marketing full time then you are going to be doing the work yourself or have a member of your staff do it who has other responsibilities. This can cause problems in busy times when they don’t have the necessary time to offer proper maintenance of the email list.

This can result in missing email deadlines, something which could lead to the loss of email subscribers.

Another issue is that your staff member may not be the best writer, email designer or have another key skill missing. Any of these can affect the quality of your email and therefore cut your conversion rate down.

If you do go down this path it is important that you do several things to ensure the best quality:

1. Hire someone who has experience in writing sales / brand messaging.

2. Give the individual the time to complete their email marketing responsibilities. This may mean taking them off other responsibilities at email release times.

Outsourcing

Outsourcing is a good option for those who know that they don’t have the time or expertise to manage their email marketing. Top quality content can be written, delivered and monitored for a price which is suitable for your business. This can allow you and your team to concentrate on what you do best – providing your service to your customers.

Yet there are risks when going down this route. Firstly you have to ensure that the provider is legitimate. If the provider has a bad record online then your emails are going to be sent to spam folders. Also they might be able to send the emails, but they might not be able to write them or capture your brand’s voice.

Any of these problems occurring could mean your contacts question your professionalism, and you may lose subscribers and conversions.

Yet this method can offer a vital component to the marketing, statistics. Statistics allow you to fine-tune your marketing and find out what’s successful and what isn’t. If you don’t know how to monitor your email statistics this might be a good option.

To make outsourcing work, ensure the following:

1. You see examples of work for previous clients of the outsourcing company.

2. You are put into contact with previous clients to speak to them about how they found the service.

3. You add yourself onto the subscriber list to make sure emails are being delivered properly. Sometimes it is best to add you and three or four of your team members as well.

Hybrid Service

Having a hybrid service may be your best option. This is where you are outsourcing what you cannot do and completing the tasks which you are able to manage. You might want to outsource the sending and analysis of the results or the content writing.

This method can be more expensive than that of in-house email marketing, but it can offer you more control while maintaining high standards. Ensure however that you have an effective workflow when you have different individuals working on the various elements of the email campaign to guarantee meeting deadlines.

Conclusion

Email marketing is one of the most effective online marketing methods. It is also a massive undertaking for anyone, let alone a small business team that may be pressed for time. Ensure you are doing the best for your business and consider the options above to make your small business email marketing a success.

Take Action:

  • Make a decision on whether you want to have your small business email managed in-house, out of house or by mixing the two options.

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How To Use Current Events From LinkedIn To Create Email Content

Group of people conversingUsing current events in your marketing mix is an excellent method of developing content which will resonate with your audience. Current events are more likely to attract the attention of your audience and encourage them to read your emails.

‘Events’ don’t have to be about the latest news. It could be covering the most recent trends or the latest problems which your target audience are experiencing at the time.

Discovering what the current issues, trends or news is in your industry are, can be difficult in this fast moving world.

However there is an excellent tool out there which can support your content generation: LinkedIn.

LinkedIn Groups

LinkedIn is one of the best places to find content because part of the social media platform is essentially like a forum where users discuss what issues are affecting them. By joining these groups you can discover what is currently affecting their lives.

You may also be able to get some ideas for your content through direct messaging or through shared articles.

From there you could make a list of topics and do research on how you can solve those problems.

Quoting

If you are particularly social in the groups which you are a member of, you could contact those who have made interesting comments and request permission to use their words in your content. This could be particularly useful as a quoted comment in your content has more authority than if you simply write the text as if it is all from you.

This is also another method of marketing your brand and perhaps having more signatories to your email newsletter and perhaps someone else who is willing to share your newsletter across their social media profiles because you have mentioned them.

Research

Another benefit of finding topics for discussion through LinkedIn is that the audience have probably already completed a lot of research for you. You should take what the group say with a pinch of salt, but there is a chance they would have shared articles or news items which back up what they say – therefore you can spend less time in researching the topic and give your content more authority.

You should include links to this research in your email marketing so your readers can see where you have collected the information from.

The Content

This style of email newsletter suits businesses which like to give very informative and highly valuable content. Essentially, the newsletter is a demonstration of your skills and expertise, offering a preview of the support or solutions you can provide your customers.

In your email you should ensure a story is told. There should be a set up of the problem, the solution and an idea which the audience can action themselves.

Make sure your audience can share the content socially with social media buttons and there is a link to either similar content on your blog or a related blog.

Further Benefits

If you post old versions of your email newsletters online, you can benefit additionally from the content because it is likely people will be using search engines to find articles on the topic you have written about. A good email should have a keyword density which can be easily indexed by the search engines on your website.

Conclusion

LinkedIn can be a fantastic resource for reaching out to your customer base, as long as you use the information it provides to its full potential. The information it can provide is reliable, timely and relevant to your audience and therefore they will enjoy reading and interacting with your email content.

Take Action:

  • Have a look on LinkedIn and use some of the conversations you read for your next email newsletter

Do you use social media for conversation generation?

Let us know in the comments below.

“Image courtesy of cooldesigns / FreeDigitalPhotos.net”

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3 Ways To Convert Social Media Followers To Email Subscribers

 

Social Media Like Image

Your email and social media campaigns can support each other.

13% of all leads in 2013 were generated through Email marketing, making it the third most effective sales channel.

Social Media on the other hand only contributes to about 1% of all online sales, making it one of the worst sale channels.

Yet by combining the two you can drive consumers to sign up to your emailing list that will generate leads.

So what methods can you utilize that will entice your target audience to join the others that already receive your regular emails?

Connect The Two With A Simple Sign Up Form

No matter what size your business is, having a simple email sign-up form that is integrated with your social media channel, will make it easy for those consumers who have already invested interest in your business to sign up.

On your Twitter profile, having a small URL that links directly to a simple sign up form is all that you can really manage due to the limited space. Perhaps something as simple as:

“Receive weekly tips from mywebsite.com”.

This only takes up 38 out of your 160 limit and therefore you have plenty of space left for other content.

You can also invite people to sign up through regular tweets.

With Google+ you’ll have to take the same approach as it currently doesn’t support another method.

With Facebook, you can use a tab at the top of your fan page that will automatically send users to a simple sign up form. You will need to have an image and a good call to action in the tab to entice people.

There are many different apps that can connect your page to the sign up form. To install one of these apps to your Facebook fan page, visit the top right app banner and click on the drop-down menu.

Click on the ‘+’ sign and select ‘Find More Apps’.

You can then search for an app that will allow you to integrate your email sign up form with your Facebook page. Remember to follow the step-by-step instructions for a flawless integration.

Take Action:

  • Connect your social media profiles with your email list sign up form.

Connect Your Emails To Social Media

One of the things that social media is very adept at doing is generating traffic. Connecting your emails to social media in two ways can generate traffic to visit your latest release.

Consumers who see how valuable your emails can be to their everyday life will encourage them to sign up to regularly receive the emails. You can share your emails in the following methods:

    • By sharing a web copy of your newsletter over social media channels.
    • By including social share buttons on your emails.

You’ll need to create interesting lines to capture attention of the audience. A good method is to quote part of the email that users will find interesting.

Take Action:

  • Include social media links on your email.
  • Identify key quotes from your email to share on social media.
  • Share the web copy of your email through social media channels.

Provide Incentives

Providing an incentive to signing up to your email list can be particularly powerful.

The incentive could be something simple as offering a discount on their first order, or a free gift card for signing up.

You don’t even need to have a financial reward at the end of the campaign. Other companies offer a free ebook or report to be delivered after the visitor has provided their details.

Therefore if you have any premium content you can connect the three up – offer snippets of the content in a social media update, that will send them to a signup form promising them a full copy once they have signed up. Then deliver the book once you’ve received their details.

Take Action:

  • Offer an incentive over social media to generate traffic to your sign up forms.

Conclusion

Social media can generate significant amounts of traffic to your website; utilize this by directing viewers to your email sign up form.

Then you can present your products and services to your customers through an effective sales channel.

What methods do you use to drive social media followers to your email lists?

Let us know in the comments below.

 
Image courtesy of smarnad / FreeDigitalPhotos.net

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