If you live in a climate where the seasons change, you know all about how the weather can affect buying habits. As the seasons change, people start to purchase different clothes, different foods, and different recreational items.
While a pair of sandals, a bowl of fresh watermelon, and a set of golf clubs might be the consumer goods of choice in the summertime, it’s an entirely different set of items that will work in the wintertime. As the weather turns cold, people start looking for warm jackets, a cup of hot cocoa, and perhaps a pair of skis.
When it comes to your email marketing program, you can take advantage of the seasons. As the weather changes, people adjust their buying habits. Smart marketers adjust as well to stay relevant for their customers.