Consumers Buy Products, Not Promotions

What do you purchase during the holidays?

When you shop during the holiday shopping season are you looking for gifts or for deals?

It’s not a trick question, but it’s something often lost in the shuffle of the holiday promotional madness. It drives me a little nuts each year seeing all the crazy promotions happening. In the end, does it really matter who has the biggest promotion of the holiday season?

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Ideas for Holiday Email Subject Lines

ChristmasIf you’re like most marketers you’re probably thinking about Holiday 2011.

Email marketing is always important, but the holiday season is typically the most important time for many. Crunch time for many retailers and other businesses begins in mid-November (sometimes earlier) and runs through December.

There is much to discuss when it comes to prepping your Holiday emails, but for this post we’ll focus on subject lines.

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