How to Use Color in Email Marketing Design
Do you ever see emails that are simply boring?
What is it about some email marketing programs that makes them boring? I’ve been noticing a few emails that look the same each time I open them from my inbox. I look forward to the email, but sometimes I’ll go as far as opening the email and then hitting the trash link.
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How Much Text to Include In Your Company Emails
How much text should you use in emails?
It’s an important question and one that often comes up in email marketing discussion.
One frame thought leans toward using sparse text in emails. The idea is to not overwhelm email subscribers with too much information. In this instance, email is seen as the gateway to the website and the goal is to get email viewers to click through to the website as fast as possible. Too much text will not interest the casual reader and they’ll simple delete anything with text.
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