Local Email Success: Examples of Local Businesses Successfully Using Email to Grow Sales
Smart local businesses know they need to be where their customers are in order to be heard. Gone are the days of simply running a newspaper ad or buying a spot in drive-time radio.
Today’s customers are on the job… on the go… and on their smartphones. It’s a known fact that many employees check non-business emails during the workday.
Email marketing isn’t the domain of just national chains and big-box retailers. It’s a cost-effective marketing channel, which is why local businesses need to up their email marketing game.
Here are several examples of how local businesses are using email to grow sales…
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