How Much Text to Include In Your Company Emails
How much text should you use in emails?
It’s an important question and one that often comes up in email marketing discussion.
One frame thought leans toward using sparse text in emails. The idea is to not overwhelm email subscribers with too much information. In this instance, email is seen as the gateway to the website and the goal is to get email viewers to click through to the website as fast as possible. Too much text will not interest the casual reader and they’ll simple delete anything with text.
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