The Real Secret to Email Subject Lines
You’ll hear lots of talk about subject lines when researching email marketing.
There are subject line best practices like:
- Keep subject lines short
- Use brand names in the subject line
- Use words like “New” and “Favorite” in your subject lines
These are all great tips, but there is really one simple rule to follow when it comes to creating subject lines. And you’re probably going to be disappointed when you read it because it’s something that’s not really a breakthrough idea at all.
Be interesting.
That’s it. That’s all there is to email subject lines. I think we tend to over think our email subject lines. We think about what will get people to open them, which is good, but we don’t give enough thought to what really makes people click. We ignore the psychology of email subject lines.
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