Smart local businesses know they need to be where their customers are in order to be heard. Gone are the days of simply running a newspaper ad or buying a spot in drive-time radio.
Today’s customers are on the job… on the go… and on their smartphones. It’s a known fact that many employees check non-business emails during the workday.
Email marketing isn’t the domain of just national chains and big-box retailers. It’s a cost-effective marketing channel, which is why local businesses need to up their email marketing game.
Here are several examples of how local businesses are using email to grow sales…
Whether you’re managing B2B or B2C email campaigns, you not only want your subscribers to open your emails, you want them to click. And whether your business is B2B or B2C, the “rules of engagement” are basically the same.
What’s the secret to getting more click-throughs? While it’s not exactly rocket science, there is some testing involved (although not the white-coat lab kind). Let’s take a look at some ways to increase your clicks – and revenue.