Companies with established audiences, communities and lists grow social media with email marketing.
Businesses have long understood that one of the biggest assets you can have is a list of names. A list of names could be your customer list, email subscriber list and a few other types of lists. Each has a varying degree of ability when it comes to how you can send messages.
For example, your customer list and your email list allow you to have full control over how you can send email (other than a few exceptions).
When companies need to grow another list they use email marketing and their existing lists of names. For example, when a company launches a new product line they email customers of their other product lines in an effort to grow the list of customers for the new product.
Companies also use email marketing to grow their social media profiles. You’re probably thinking, “Duh. Every company does that.” That’s great. You’re doing exactly what you should to grow your social media profiles, but the following is an overview of what companies are doing today to grow their social media profiles.
Hopefully these will provide inspiration on how you can get even more engagement from your email subscribers when it comes to social media.