How to Get Small Business Reviews and Testimonials with Email Marketing
“If you build it, they will come.”
That doesn’t always work for small businesses.
In this day and age of social networks and viral marketing, positive reviews and testimonials can mean the difference between surviving and thriving.
Take a look at the popularity of online review sites such as Angie’s List. They understand – and have capitalized on – the power of customer reviews.
Email marketing is the perfect channel to capture – and share – glowing reviews. Whether your business is B2B or B2C, it can benefit from third-party endorsements.
Customer reviews are often more well received/perceived than internal marketing messages. Like PR placements, they are viewed as more authentic by your customers and prospects. It doesn’t matter how you obtained the reviews (other than outright paying for them, that is!). What matters is that you get them – and use them.
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