How to Optimize Emails for Mobile
If you are anything like me, you get a little nervous when you can’t find your smart phone.
You sweat, panic a little, and then breathe a huge sigh of relief when you find it. Phew! Back to instant access, text messages, apps, and email. The bad news is that we might have a little bit of an addiction, but the good news is that we aren’t alone.
Smart phone usage is on the rise. In fact, according to a study by the Pew Internet & American Life Project, as of February 2012 nearly half (46 percent) of American adults are smartphone owners. Another Pew Project study also noted that 87% of smartphone owners access the Internet or email on their handheld, including two-thirds (68 percent) who do so on a typical day.
With these numbers continuing to rise, it is essential that you develop a mobile marketing strategy for your emails to ensure that your recipents get the best user experience from your messages.
Here are some top tips for creating mobile-friendly emails.
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