The First Steps to Integrating Social Media into Your Email Marketing
As social media becomes increasingly popular as an effective marketing medium, it continues to intertwine with email marketing due to the cross-promotional opportunities between the two areas.
According to a recent survey by StrongMail, 51 percent of companies were planning to bump up their marketing spend for 2012 with the top two targets being email and social media. Forty-one percent of marketers will maintain 2011 spending levels but focus on those growing areas, as well as mobile.
The survey also noted that, “more than two-thirds of businesses plan to integrate social media and email in 2012, versus 44 percent integrating mobile and email. The strong ties between email marketing and social media are also emphasized by the 47 percent of businesses that plan to increase investment in using email to drive growth in their social media channels, such as corporate Facebook and Twitter pages.”
These numbers are great but how do you get optimize your email marketing for social media and vice versa?
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