When you sell products online, you must try to maximise conversions. This will yield better revenues, higher profit margins and a more successful business. Many businesses will concentrate on the traffic levels of your store. While this might work, it’s harder to increase traffic than it is to improve conversion ratios.
So, here are some of the top ways that you can sell more online without trying to raise traffic levels.
1. Improve Your Website’s Speed
For every second it takes your site or a page to load, you’ll lose 7% of your revenue. By the time it takes your site four seconds to load, you’ve lost a quarter of your potential revenue. This is often because customers are fickle. They want a fast site because they see this as professional and that you’re investing in your business.
Slow sites also suffer from poorer traffic levels. Therefore, reducing your website’s loading time can help you sell more through better conversions and more traffic.
2. Improve Website Design
Many small businesses who’ve been operating for a long time haven’t updated their website for a while. Yet an improved website design can help you convert more people. You should do A/B testing of pages to see what content converts people better.
In addition, you should ensure that the new website is mobile-friendly. This allows those using mobile devices to shop on your store.
3. Create More Content
Research has found that those who blog more frequently generate more leads. In fact, blogging at least once every other day can improve lead generation by up to 70%.
To make the most of your blogging, you should combine it with other digital marketing content like email marketing. At the end of the page, or as a pop-up, you should offer the visitor a chance to subscribe to your mailing list.
4. Subscribe More People To Your Mailing List
Your email marketing list is an ideal opportunity to sell more online. Research has found that email marketing is one of the top ways to sell more online. For every $1 you spend, you’re likely to get more than $38 back. It offers more returns for a much lower cost.
You should subscribe more people to your mailing list through several campaigns. This includes having competitions, lead magnets and pop-ups on your website/social media.
5. Create Urgency
One tactic that will help you sell more is to create urgency. This is when the customer is persuaded to make the purchase quickly for fear of missing out on something. There are several ways that you can create urgency on your website. The first way is to add a countdown timer to your site to tell people how long they’ve got until a sale goes offline.
Another way is to show when there is limited stock. You could also add elements such as telling people how many times a product has been bought in the past few hours.
6. Free Shipping Barriers
Customers love free shipping, but that doesn’t mean that all your orders need to have free shipping. Instead, you can actually charge for shipping unless the customers has more than a set order value in their basket. For instance, free shipping could be offered for orders over $50.
To make this more successful, you should consider adding a free shipping bar on your site. This is a progress bar that sits near the checkout or other location, that shows how much more customers need to add to their cart to get free shipping.
7. Social Login
You can also add social login to your website. Social login is when a customer can setup an account on your site, and log in, using a social media account. These are very popular because they save time and make it easier for the customer.
There are numerous apps that can help you with this and you can have it that customers can utilise one of many different social networks to help.
Selling more from your website is very important. You have to maximise sales in order to generate the best profits. Above are seven of the best ways you can improve conversions and therefore sell more on your website.
Have you tried any of the above tactics? What other ways can you think to improve sales on your website?
Let us know in the comments below.
Email marketing is one of the best ways to grow your business. It’s versatile, effective and because it is permissive marketing, it is more accepted than other forms of marketing. Most business owners see email marketing as only a sales avenue, but it is much more effective than that. Here are some of the ways that you can use email marketing to grow your business.
Starting with the obvious is sales. Email marketing is one of the most effective online marketing avenues you can use. It has the highest ROI of any digital channel and can therefore offer high rewards.
However, using email marketing for sales requires careful planning. You need to segment your audience and ensure the right email is being sent at the right time. Incorrect application of email marketing for sales can lead to high unsubscribe rates and poor returns. Emails work very well if you’re hosting a sale, discount or special offer at some point.
A classic way that many of the top businesses use email marketing is to not sell products or services, but to give away advice. The idea here is that by offering free advice to your audience, you can get them to become more reliant on your brand. As they grow a need for one of your products/services, they will automatically think of you and visit your site to make a purchase.
Advice is a good way to encourage interactions with audiences because it can also help spread news of your brand. Emails that offer useful support to customers are often shared on social media to peers and this can lead to more subscribers and positive word-of-mouth marketing for your brand.
This strategy can also be mixed in with your blog. You can either use an RSS feed, updating your audience on the latest blog posts you’ve released or create mini articles based on the blog articles. This does save time for your marketing, but it does mean those regularly reading your blog don’t get any other news. The alternative is to create fresh advice and link it to other pages on your site.
3. Build Lead Magnets
This tactic is about developing content for your site which requires the user to provide details to gain access. Often this is in the form of a downloadable ebook or guide, but can be access to a page. The idea is that you theme the lead magnet that can be attributed to a specific product or service.
Then the people who download or gain access to the lead magnet can be marketed to specifically about the product/service. News about the lead magnet can be spread via email (and other channels).
Everybody loves to win something for nothing. Emails can be utilised in this way. You can run a competition on social media and your website where subscribing to your email list results in an entry into your competition.
Many people won’t leave your list after the competition either, so you can grow your marketing list that way very fast.
Email marketing isn’t just about selling products/services. It can be about growing your team. Some companies have successfully grown their business through email marketing by offering subscribers a chance to work for them. It could be a one-off job like writing an article or doing some translation work or it could be a long-term permanent job.
The advantage of this is that you’ve already been indoctrinating the audience into your culture and beliefs. That means that you can get a higher quality of candidate that can result in a longer tenure of the successful application.
There are many ways that email marketing can be used to grow your business. The above five ideas are just some of the simplest you can employ today. They are all effective, if done correctly, and can result in steady, sustainable growth for your business.
When someone subscribes to your mailing list, you need to provide the right impression to your new contact. There are several factors to this. The first is to maintain the terms that you signed the subscriber up to (posting frequency, type of content, etc.). Another way to develop the best impression is to send a welcome email to your new subscriber.
What Is A Welcome Email?
A welcome email is the first email that a new subscriber receives after confirming their subscription to your list. There are many brands that send a message that just thanks the contact for subscribing, but this is a wasted opportunity to convert or engage the audience quickly.
Here are some of the ways that you can use a welcome email for your business.
1. Confirm Subscription
One really important reason why you should send a welcome email is to confirm that the person has successfully subscribed. This is a great idea because sometimes people don’t realise when the process is complete. This can be frustrating for the audience and they can lose interest in your brand.
Alternatively, they can forget completely about your brand. This can mean your messages are later sent to the spam folder because the subscriber believes you’ve subscribed them without their permission.
2. You Can Start The Sales Process
Email marketing is one of the best ways to sell online. For every $1 you spend, you’re likely to get back about $38. This excellent ROI makes it one of the best performing sales avenues but it still takes some time. According to statistics, it can take between five and twelve interactions with 80% of your leads to achieve a sale with them. The subscription process and welcome email can take two off that.
Plus, if you’ve recently sold to the customer and as part of the sales process they subscribed to your mailing list, this is the perfect time to get them to re-order or add to their order. You could cross sell or upsell products that are based on the original process.
3. You Can Make Purchasing An Urgent Matter
If you want to shorten the time between subscription and purchase, then you need to change the mentality of the audience. They are subscribing because they aren’t in a position to complete a purchase and want to think about it. However, you need to make them believe that they don’t have that long.
To do this you need to create some urgency.
There are a couple ways of doing this. The best, and most frequently used method, is to use a coupon within the content that is unique to the subscriber, can be used online once and within a set period of time. The period of time creates an urgency.
4. You Can Create Brand Ambassadors
More than 80% of audiences are more trusting of their peers than they are of your marketing content. You need to leverage that if you want to be successful. So, why not use the welcome emails as a way to get your audience to share your content and attract people to subscribe to your mailing list?
All that is required is a social media share button embedded into your welcome email campaign and encouragement for the reader to click on it. Most social media channels can be supported and used, with Facebook and Twitter being the top two issues.
Your welcome email is one of the most important emails you’ll send to new subscribers. It will not just confirm that they’ve subscribed, it’s also a chance for you to shorten the sales process to make your email marketing more profitable and rewarding. You can also extend your welcome email into a drip marketing series that can help you automate email marketing while achieving sales.
Do you have a welcome email? Do you utilise a welcome email?
Let us know in the comments.
When starting a business, you’re going to want to get going with a mailing list as soon as possible. Repeat customers are an important part of your revenue stream. Without them, you can find customer acquisition costs higher and your profits lower.
Plus, the strain of finding loads of new customers can be challenging and stressful.
The added benefit of starting a mailing list is that you can build anticipation for products/services before you start. This can mean that as soon as you launch, you can start selling.
However, if you’re looking to start a business with a mailing list, you’re going to need some top email marketing tools. Here is a selection of the best tools on the market.
1. Email Marketing Software
Using sites like Fluttermail can help you start your business’ email marketing list. It gives you a place to collect your contacts, either manually, or via an additional software program, and send campaigns to your audience.
Email marketing services can help you navigate around several legal aspects. For instance, not breaking GDPR and anti-spam legislation across the world. They can also enable you to produce aesthetically pleasing designs that can help you convert your audience into buyers.
Finally, email marketing software is really good for statistics. They have the technology to properly track subscriber actions whether it’s by opening an email or clicking on a link.
2. Spreadsheet Software
While it might seem outdated to use spreadsheet software, it is a really useful tool. For one, it allows you to keep statistics within one simple page for campaigns over a period of time. In a spreadsheet you can start to manipulate the data to show trends within campaigns and with audiences which can help you plan your next series of campaigns.
While there are some manual operations with this, it can be a great way to push your business forward.
3. Signup Software
If you want to use email marketing to promote your website, services and products: you need to subscribe people to your marketing list. If you’re using a CMS, like WordPress or Shopify, then you can use a plugin to add this functionality to your website. Some plugins are free, but some of the best are premium and require you to pay either an up-front or subscription fee.
However, most tools can automatically add subscribers to your list. And you can segregate the lists to make them more effective in the long-term. Segregation can be based on the audience’s behaviour or demographics. But you need to match these to a certain type of customer and then send customised campaigns to different segregations.
4. Grammar Software
One of the biggest failures in marketing isn’t getting the message to the audience. It’s getting the message in a clear format to the audience. And the largest barrier to this is grammar and spelling. Many marketers, new business owners and others, send content out with simple grammatical errors in the content.
While the odd mistake is to be expected (no-one is perfect); that doesn’t mean you can relaxed about your content.
You should check all content to ensure that is free from errors. You can use grammar checkers like Scribens and Grammarly to check your work. Both have free options that can help. However, always double check their recommendations as they aren’t perfect solutions.
5. Image Software
Images (and videos) are an important aspect of marketing. Research has shown that conversions are higher when you use images and video in content. Therefore, ensure that you have image (video) editing software as part of your email marketing tool box.
You can then add special effects to images and videos to make them look more professional and improve the quality of the results.
When starting a new business, you’ll want to begin with building a mailing list. Ideally, this should be done first, before the launch, but even if you have launched, the same tools are needed. Use the list above to collect a tool box for your email marketing campaigns that will help you sell your products and services.
What tools do you use? Have we missed something off?
Let us know in the comments below.
Managing your email list is an important aspect of email marketing. There are several ways to manage your email list and one of those is using tags. Subscribers to your mailing list can be provided with many tags as are needed. This allows you to refine marketing campaigns and build profits.
Some of the ways you can use tags to manage your email list include:
1. Distinguish Position In The Sales Process
One way that you can use tags is to distinguish where subscribers are on your sales process. For instance, are they pre-sale, recent sale or regular customer. This can make a big difference because you want to send pre-sale customers completely different content to those who are regular customers.
At the same time, you could adjust this to include products that the customer has bought in the past. This allows you to create content that is specifically designed to create cross selling opportunities without advertising irrelevant or the same products to audiences. This can mean you aren’t losing subscribers who unsubscribe because you aren’t offering them the best content.
Also, it can help to improve your campaign’s key metrics including open rates, click through rates and conversions.
2. Distinguish Important Demographics
Another key feature that you might want to identify is important demographics that are related to your marketing. For instance, if you own a kids clothing brand, you might want to add tags like mother, father, the kids ages, the kids’ genders, etc.. This will give you key indicators on what content to send subscribers.
So, for instance, if you have a special deal on t-shirts for girls to celebrate mother’s day, you could send this message to fathers who have girls. If you only have items that are for children under six years, you can specify this.
With enough tags you can really be specific with the subscribers who get the campaigns and ensure that they are sent correctly.
3. Identify Subscriber Special Events
A more complex tag set to use is to add tags that identify specific special days for your subscribers. For instance, you could add tags to identify their birthday, wedding anniversary or other important dates. You can then use these to send key reminders to treat themselves or buy a present for a special someone.
This is the hardest tag set to use for two reasons:
a. You need a larger number of tags to distinguish between different groups. If you did just anniversary and birthday, you would also need twenty four different tags (12 for anniversary and 12 for birthday).
b. You need to be consistent with the tag writing. For instance, you need to ensure that they all follow the same format like birthday-june. This prevents you from using the wrong tag system when creating campaigns and missing some important campaigns.
4. Identify Old Subscribers/Key Subscribers
Another way to use tags is to identify users who are no longer responding to emails or are key subscribers (they share content, always purchase). You need to be sending these groups special content to re-engage or reward them for their loyalty to your brand.
This can be a key set of tags because you should be regularly cutting out those who are labelled as old subscribers (or inactive). And those who are very active can actually help you drive sales by showcasing the rewards they get.
Tags are an important part of managing your email campaigns. They help you to identify who should receive specific campaigns and make sure that subscribers aren’t getting content that is going to turn them away from your brand.
How do you use tags in your email campaign? How often do you manage those tags?
Let us know in the comments below.
When you send out campaigns to audiences, you need to know that you have their permission. Without permission, you could be breaking several email marketing laws. This can have severe repercussions. You could face a fine or have your email server blocked: either way your business will be financially worse off.
Instead, you need to be sure that you collect email permissions the legal way. Here are several things that you’ve got to do.
1. Be Transparent
The first thing that you need to do is to write content that, during the signup process, informs the audience of what to expect. This should include what content you’ll send them (sales/marketing/news/product updates), how often (once a day/week/month) and what information you will keep.
Providing this information not only informs the audience of what they can expect, it aligns itself with the strictest laws across the world.
2. Be Upfront
The information collected and the reason for collection must be presented before the audience agrees to subscribe to your mailing list. This means that the audience is informed about what they are subscribing too and there is no confusion.
An example of this point, and the first, is when newspapers have been fined for subscribing audiences on one pretence only to send other content. For instance, one paper was fined when it sent marketing content to thousands of users who had subscribed to receive the latest news from the site.
3. Double Optin
While not a legal requirement in all parts of the world, the double optin strategy is an effective way to ensure that audiences are subscribing to your mailing list. A double optin works by the subscriber confirming their permission to receive content through a confirmation link inserted in an email. This allows you to identify who has really confirmed their acceptance and gives you solid proof of that permission.
It can also protect your business. If you use a double optin strategy when you use lead magnets (free downloadables, email courses, etc.), you can be sure that someone is really giving you the correct email address before offering them the free gift. In addition, you can check that the email address is accurate with this strategy which will keep your email marketing list clean.
4. Don’t Send Marketing Content Until You Get Permission
Before permission is given by the subscriber, you should refrain from sending marketing or sales content to your audience. What constitutes as sales/marketing content can differ from country to country and even state to state. Therefore, it is best to only send content that is related to their subscription until you get confirmation.
If you haven’t got some permissions through the double optin solution, you can always send more confirmation emails to potential subscribers. You can do this up to three times before you have to give up. Ensure that the emails you’re sending out to those who haven’t confirmed don’t have any marketing materials. Perhaps include a line this this:
“We’ve noticed that you haven’t yet confirmed subscription to our mailing list, if you wish to do so please click here or if you would rather not, please let us know.”
You can include two links, one which will confirm subscription and one that will unsubscribe them.
Don’t be caught out by sending out marketing/sales content to subscribers who haven’t given you permission. And ensure that you’ve got permission to send the content you want to send them. They might give you permission for one set of content and not for another.
Follow the guidelines above to help.
How do you ensure that subscribers have given you permission? Do you use the double optin solution?
Let us know in the comments below.
Anti-spam legislation is an important part of running a business’ email marketing campaign. There is a lot to consider to ensure you’re compliant with laws across the world. So, here is a quick A to Z of anti-spam legislation to help you understand laws to ensure you’re compliant.
A – Anti-spam laws
There are numerous laws across the world. Many of them have the same legal obligations, such as senders have to ensure recipients have opted into receiving messages and can unsubscribe from your list at any time.
B – Business
Many laws differentiate between the consumer and business. For instance, you can send businesses unsolicited emails unless there is any personal information in the email or they are a sole trader/partnership.
C – CAN-SPAM laws
The Canadian laws that specify what can and cannot be sent in email campaigns and is considered spam. These are some of the strictest laws in the world, and are therefore one of the best to follow.
D – Double Opt-In
This is a process where the user has to confirm their opt-in decision by confirming their subscription to your list via an email.
Spam laws are often specific to email marketing campaigns but there is no definition of what is a campaign. A single email can be defined as a campaign. That is why legislation often states that punishments are done on a per-email basis not a per campaign basis.
F – Fines
Many countries will fine your business should you break the anti-spam laws. Most fines are done on a per recipient basis not on a per campaign basis.
G – GDPR
An EU law that determines what data can be collected and saved by a business. EU laws don’t just affect EU businesses, if you have traffic or subscribers from the EU, then you must follow the rules.
H – HTML
All emails are tested for spam content. You need to be sure that your emails code (HTML) passes these tests to ensure deliverability.
I – Included Content
When asking for permission to contact subscribers, you need to be specific in what you’re asking to contact them about. If you request permission to send them weekly updates from your blog and then send them a marketing message about a service, you can be fined as they didn’t opt into this content.
J – Judge
Most countries have an organisation that judges whether a company has broken anti-spam laws. They will investigate infractions and deal out punishments.
K – Kill
Failing to comply with anti-spam laws can be very expensive and can kill your business off financially. It is more cost effective to build your mailing list with white hat techniques.
L – Laws
Many small business owners think that Spam laws are just suggestions, but they are laws. Some countries will imprison repeat offenders.
M – Mailing Lists
Many laws subversively ban bought mailing lists because the subscribers haven’t specifically opted into your marketing content.
N – No Third Party Exemption
If you have obtained the data from a third party, that doesn’t make the third party responsible. It is the sender of the email campaign to ensure that all recipients have agreed to the contact. Therefore, if you’re sending content to a partner’s list, it’s best if the partner sends the message from their own brand rather than give you the list to send.
O – Omission (Unsubscribe)
According to anti-spam laws, when a subscriber requests that their name is removed from your mailing list, this should be done so within a reasonable amount of time. With today’s technology, that normally means within one working day.
P – Personal Data
Personal data is any information that can identify someone. Laws state that all personal data kept must be relevant and necessary for business purposes. Therefore, if you don’t need a physical address, you shouldn’t keep it.
Q – Quarantine
To ensure that you are compliant with all anti-spam laws across the world, you should run a double opt-in campaign. Until you’ve received confirmation, you should quarantine all new subscribers.
R – Recipient
The recipient is classed as the person who the message is intended for. You should send emails to recipients who have subscribed to your mailing list and not send a message for someone via another email account.
S – Spam
Spam is considered any communication that is unwanted by the recipient and is used to sell products/services.
T – Traffic
It is estimated that as much as half of all emails sent today are spam messages. By reducing the amount of spam sent, the experience of everyone on the internet can be improved.
U – Undeliverable
While laws don’t affect deliverability of your campaigns, by sending spam too often, your mail server can be blocked from sending emails by other servers. This blacklisting makes it less effective for you to earn revenue from email campaigns.
V – Viruses
Spam is often associated with viruses, with many campaigns linking into sites that download malware. If you send spam, you will be associated with these campaigns.
W – Worldwide
Many anti-spam laws cross borders and you have to ensure that your email marketing campaigns follow the relevant regulations.
X – ‘X’pert
At times it can be necessary to consult an expert if you have any doubts over whether you are adhering to correct legislation or not.
Y – Your Responsibility
Whether you use online software or just your own server, it is your responsibility to comply with the laws. You should also make sure that any third party company sending mails out in your name are following anti-spam laws.
Z – Zzz
Don’t fall asleep; in other words, don’t get complacent. With any type of legislation you need to make sure you stay up-to-date with changes. They regularly happen.
There is a lot to think about when complying with anti-spam laws. The A-Z above, is a quick guide to some of the aspects you might not know about. You can look at some of the other articles we have in relation to spam here.
How do you ensure you’re complying with anti-spam laws? What could you do better?
Let us know in the comments below.
As 2019 draws to a close, you can look forward to the next year with excitement and a desire to take your business to the next level. You’ll want email marketing to be part of that journey. Research has constantly shown that the ROI of any email campaign is going to be higher than other digital channels.
There are many reasons for this, but email being permissible marketing, and the ability for it to be segmented so it’s more relevant, are two key reasons for its success.
Of course, if you want the best success in the new year, then you need to brand your email campaigns. There are several advantages to this.
To start with, it helps to distinguish you from other brands. This can be important in very competitive markets. Another advantage is that you can set customer expectations that can be a very positive experience for them.
Finally, it allows you to focus your email marketing campaigns in one direction. This can make it quicker, and therefore more cost effective, when creating campaigns.
So, what are some of the best email campaign branding ideas for 2020?
1. Create A Learning Environment
An interesting option is to create a learning environment within your email campaigns. This can be based within your specific niche or to do with your products. Learning is an important stage for your business, as educated subscribers will make better informed decisions and you’re giving away free information, which will help build a strong identify and relationship with leads.
This also works because you can use video sharing sites like YouTube to host videos and use that as another marketing channel. Plus, you can reuse the videos in a drip marketing campaign later on or connected with a certain landing page.
2. Build A Campaign That Features Current Customers
Brand your campaign by featuring the work that some of your customers do, using your product/service. This is a way of building peer recommendations without actually allowing customers to directly talk to each other. You can tailor peer recommendations to current deals/offers or a recent event.
This is a great way to build sales as 81% of customers will trust the recommendations of a peer. In addition, it will allow you to create a lot of content without much work as the majority of content will be created by your customers.
3. Create A Common Dictionary
One of the biggest things that can cause problems with campaigns is when emails have different language used between them. For instance, calling a house a home in one email but a residential building in another. This can confuse audiences and can cause other branding issues.
So, sit down before the new year and come up with a branded dictionary that you can use in emails and staff can use with customers when engaging with them on social media, in-store or on the phone.
4. Tell Stories With Campaigns
Another branding option is to tell stories in your campaigns. This could be customer journeys, product development journeys or how staff are doing at your business. Stories can draw audiences into your emails and get them emotionally involved.
Look for ways to make your campaigns highly emotional. The more engaging they are for your audiences the higher your campaign retention will be. Also, customers will be more excited about seeing your campaigns land in their inbox.
As you see out 2019, think about how you can re-brand your email campaigns to make them perform much better in 2020. A great campaign can take your business to the next level. Just what branding will you use?
Will you be changing your email branding in 2020? What will you do to take your brand to the next level?
Let us know in the comments below.
When you operate a business, you need your email marketing campaigns to be successful. Email marketing has been one of the most rewarding marketing avenues and contributes more to online sales than most other digital channels, only SEO can compete with email marketing.
However, for your email marketing campaigns to be successful, you need to ensure that you’re constantly growing your list. There are numerous reasons for this including:
- Subscribers will occasionally disappear (i.e. unsubscribe or close their email account).
- The more emails you get, the more revenue you can generate.
- You can send different campaigns to various demographics depending on where they are in the sales process.
To increase the number of subscribers you have with your mailing list, you need a sign up form. There is an art in developing a sign up form. Here are several tips to help you get started.
1. Keep Your Form Simple
When it comes down to it, you want to ensure that your sign up form is simple. Audiences should be able to look at it and know exactly what they have to do, what they’ll get and it can’t be cluttered. Therefore, keep the amount of information needed to subscribe small. Perhaps only ask for an email address.
The longer the form, the lower the conversion rate will be for you as well. This can be an important point. Visitors are often lazy, so you have to make it as easy as you can for them. Keeping a form simple, also allows you to place the form in different parts of your website, like on a sidebar.
2. Put A Visual Reminder Of What They’ll Get On The Form
If you’re giving something away to website visitors, to get them to subscribe to your mailing list, then visualise the giveaway. This makes your offer more tangible to audiences and allows you to increase conversions.
Good examples of how you can visualise the offer include:
- An image of a book for downloadable ebooks.
- A big version of the discount offer.
- An image of the free prize.
3. Use Specific Words In The Copy
When writing copy, certain words will be improve your conversion. By using words like ‘my’ instead of ‘you’, you can increase the conversion rate by about 90%. At the same time, you need to add specific language into the form that makes the offer urgent. A good example of this is by saying an offer is only open for a set period, or there is limited stock.
Finally, you should add social pressure to copy by including statements like, ‘join thousands of your peers’ or ‘sign up like 10,000 other customers’. Adding social pressure inside your copy can ensure that audiences subscribe because they want to feel part of a community.
4. Don’t Use Typical Verb Words
One mistake that many businesses make is that they stick to the same, traditional words like ‘download’, ‘sign up’ and ‘buy’. These are often seen by audiences as tired and aren’t as convincing as they once were. Instead, you need to use more persuasive words like ‘get’ and ‘learn’.
These words have a less transactional feel to them to customers and because they aren’t overused by businesses, they are more persuasive.
5. Present An Unfavourable Option
Fear is a powerful emotion you can use. One way is to use social pressure and the chance of missing out on something (see above). The other is by providing an alternative that is less attractive to the audience. For instance, you could provide the options of ‘I would prefer to pay full price’ or ‘I don’t want more traffic to my site thanks’ and audiences will be more inclined to convert on your signup form.
Get more subscribers to your mailing list. Use the tips above to improve conversions and increase revenues by growing your mailing list.
Do you have any tips for improving your sign up forms? Have you used any of the above?
Let us know in the comments below.
Blogging is a very effective way to get potential customers to your website. Research has shown that regular publishing of content on your company blog can improve lead generation and revenue. However, many website owners rely on social media and SEO in order to generate traffic for blogs.
These aren’t the only two ways.
You can utilise your mailing list to bring in audiences to read your content. There are two reasons why this isn’t currently done.
The first is because blog writers generally discount blogs as a way to bring in people unfamiliar with the brand to introduce them and then convince them to subscribe to the mailing list. The second reason is that business owners often see email as a way to sell with audiences and to do little else.
The Number Of Touchpoints In A Sale
The problem with these two assumptions is that it ignores a fundamental rule about selling. That in 80% of cases, it takes between five and twelve interactions to make one sale. That is a lot of touchpoints to cover. Yet sending an email and reading a blog would actually count as two.
It also ignores the potential of blog posts to sell to customers. After all, if you’re using blogging to generate leads, you’ve already used them to sell to your audience.
Therefore, email marketing and blogging should be combined. But how can you do that? Here are some simple solutions that can help you integrate the two.
1. Blog Summary Email
Either by using an RSS feed, or by creating a manual summary, you can send audiences a list of recent blog posts. Within the email, contain a blog title, blog excerpt and a featured image for each blog post. Then create a link to each individual blog post.
This allows your audience to select which blogs they’re interested in and read those in full on your website. This is a simple way to build blog traffic, but you can sometimes find that busy individuals give your RSS feeds a low priority.
At the same time, if you don’t publish a lot of content, like two or three a week, then this methodology doesn’t really work. However, if you publish numerous articles per week, this is a great option for your brand.
2. Summary Within Other Emails
A common tactic is to include a ‘blog post plug’. This is like having a general email with a section of it dedicated to promoting your latest blog post. This is a simple and sometimes effective way to get people to read your content; but it comes with a couple of problems.
The first is that it makes your emails more cluttered. The second is that it can devalue your main message and people forget your messages as they read your content. Therefore, you might lose revenue for extra traffic.
3. Dedicated Emails
This is a common tactic where a blog post has its own email sent out. In the email you can sell what the blog post is about, why it is important to read and other critical information that the audience needs to know. A lot of companies use this tactic and some to great effect. But you’ve got to make sure that you’re publishing high quality articles that aren’t going to be duplicate content from other sources.
If you don’t have a lot of blog posts being published then this is the best option for you. It can also add a little personality to your marketing and get people to like your content more.
Email marketing and blogging should be connected more. By using different methods, you can market your blog to your subscribers, bring them back to your brand and sell them your value proposition. However, you must select the right strategy for your brand. This is based on your end-goals and the level of blogging you do.
Do you blog? How many blogs do you write per month?
Let us know in the comments below.