3 Ways To Convert Social Media Followers To Email Subscribers

Your email and social media campaigns can support each other.

13% of all leads in 2013 were generated through Email marketing, making it the third most effective sales channel.

Social Media on the other hand only contributes to about 1% of all online sales, making it one of the worst sale channels.

Yet by combining the two you can drive consumers to sign up to your emailing list that will generate leads.

So what methods can you utilize that will entice your target audience to join the others that already receive your regular emails?

Connect The Two With A Simple Sign Up Form

No matter what size your business is, having a simple email sign-up form that is integrated with your social media channel, will make it easy for those consumers who have already invested interest in your business to sign up.

On your Twitter profile, having a small URL that links directly to a simple sign up form is all that you can really manage due to the limited space. Perhaps something as simple as:

“Receive weekly tips from mywebsite.com”.

This only takes up 38 out of your 160 limit and therefore you have plenty of space left for other content.

You can also invite people to sign up through regular tweets.

With Google+ you’ll have to take the same approach as it currently doesn’t support another method.

With Facebook, you can use a tab at the top of your fan page that will automatically send users to a simple sign up form. You will need to have an image and a good call to action in the tab to entice people.

There are many different apps that can connect your page to the sign up form. To install one of these apps to your Facebook fan page, visit the top right app banner and click on the drop-down menu.

Click on the ‘+’ sign and select ‘Find More Apps’.

You can then search for an app that will allow you to integrate your email sign up form with your Facebook page. Remember to follow the step-by-step instructions for a flawless integration.

Take Action:

• Connect your social media profiles with your email list sign up form.

Connect Your Emails To Social Media

One of the things that social media is very adept at doing is generating traffic. Connecting your emails to social media in two ways can generate traffic to visit your latest release.

Consumers who see how valuable your emails can be to their everyday life will encourage them to sign up to regularly receive the emails. You can share your emails in the following methods:

• By sharing a web copy of your newsletter over social media channels.
• By including social share buttons on your emails.

You’ll need to create interesting lines to capture attention of the audience. A good method is to quote part of the email that users will find interesting.

Take Action:

• Include social media links on your email.
• Identify key quotes from your email to share on social media.
• Share the web copy of your email through social media channels.

Provide Incentives

Providing an incentive to signing up to your email list can be particularly powerful.

The incentive could be something simple as offering a discount on their first order, or a free gift card for signing up.

You don’t even need to have a financial reward at the end of the campaign. Other companies offer a free ebook or report to be delivered after the visitor has provided their details.

Therefore if you have any premium content you can connect the three up – offer snippets of the content in a social media update, that will send them to a signup form promising them a full copy once they have signed up. Then deliver the book once you’ve received their details.

Take Action:

• Offer an incentive over social media to generate traffic to your sign up forms.

Conclusion

Social media can generate significant amounts of traffic to your website; utilize this by directing viewers to your email sign up form.

Then you can present your products and services to your customers through an effective sales channel.

What methods do you use to drive social media followers to your email lists?

Let us know in the comments below.

Tagged in: email marketing, Email Newsletters, Email Strategy, Social Media, Subscribers