Email marketing sells, there is no doubt about that. For the past decade, email marketing has topped the ROI of digital marketing channels. Therefore, small and large businesses should be investing a significant amount into email marketing.
The challenge is, that for you to sell via email you need subscribers, and this can be the most difficult aspect of email marketing. You can’t simply buy contacts for your email list. This is against several regulations across the world and can earn you a significant fine.
Buying email marketing lists is also highly unprofitable with many bought lists containing outdated, inaccurate or just plain made up data. Also, those records that are accurate are often uninterested in your products and will unsubscribe or rate your email server as spam that can affect long-term success.
Therefore, attracting website visitors to subscribe to your mailing list is the key to earning long-term success for your business. So here are five ultimate tips for converting visitors into subscribers.
1. Give The Subscriber Something For Their Information
One of the main things you should be doing for your website visitors is to ensure they are getting something for their contact details. This could be something like an ebook, online guide, free sample of your product, discount or perhaps daily news update.
When visitors think they are getting something for their contact information, they’re happier. It seems like a fair deal. If it’s a discount on products they’re already considering purchasing, it can seem like an even better deal.
2. Optimise Your Call-To-Action
Your call-to-action is the most important aspect of your email marketing subscription process. It needs to be visible on your website and have all the right words so it entices visitors to click on it to complete the process.
For placement, it’s better to locate the call-to-action button somewhere on the left-hand side of the screen. This has a higher chance of being spotted and acted on by visitors to your website.
In addition, you should ensure that your call-to-action is written so that it calls the visitor to act immediately and it should include a verb.
3. Have A Specific Landing Page
The best subscription rates happen when you have a landing page. This landing page should be dedicated to one offer and be geared to getting the visitor to click on the call-to-action to receive a reward for their time.
The biggest advantage of landing pages is that they can be really tailored to specific audiences and SEO keywords. Therefore, the more landing pages you have the higher the traffic to your website and the more subscribers you’ll attract.
4. Social Sharing
Don’t forget to get your visitors to share your landing pages, deals and downloadable content with their social media contacts. Every time your content is shared it creates a link back to your website that encourages others to visit your site and even better, helps improve your SEO.
Social media sharing also helps with trust factors, meaning buyers are more likely to purchase from you than to purchase from a competitor with no online reputation.
Whether you love them or hate them, there’s a reason why pop-ups or modular subscription pages are heavily used online; they convince people to subscribe to email lists. They can be activated on a number of conditions including: page entry, after so long on a page, or on page exit.
This can be really good for highlighting how useful your expertise is and for offering free content like downloadable guides. However, these methods can be annoying and there is some argument about whether Google penalises websites that use pop-ups for something that isn’t necessary (like cookie notifications).
Email marketing offers the best ROI of all digital channels and that’s why you need to build an email marketing list now. There are many ways you can build an email marketing list, but you should include at least some of the points we’ve mentioned above. This will not only convert more of your visitors into subscribers, but also help your business to grow its revenue organically.
What do you do to encourage visitors to subscribe? What has had the most success for your business?
Let us know in the comments below.
Image from Pixabay.