Open rates are the main drive for your emails. If you can get more people to open your emails, you’ll have more people who click through to links in those campaigns and this should earn you more revenue.
There are many aspects of your campaigns that help you improve your open rates. Here are some tips that can help you become a success with email marketing.
1. Don’t buy email contacts
The first tip is to ensure that you have a clean email marketing list in the first place. Don’t use contacts that haven’t given you permission and never buy email contacts. While it might seem beneficial to have a large email list, if those people have no relevance, they’re useless.
In addition, GDPR laws clearly state that you need the email owner’s permission to store their data. If you’ve bought the list, you cannot guarantee that.
2. Clean Out Your Email Contact List
One of the things that is holding your email open rate back is your list not being clean. People abandon email subscriptions for many different reasons including: no longer relevant content, marketers being too pushy, and the email address itself being abandoned.
You need to remove these people. They’re costing you money to market to a dead email address and affecting your email open rate.
3. Send Emails Less Regularly
Did you know that 78% of subscribers will unsubscribe to your list if you send too many emails. The truth is, that too many emails can lead to information overload and customers avoid these emails – literally deleting them before opening. That is why certain industries, like coupon and daily deal sites, have very low open rates.
Instead, create campaigns that are ultra-focused and are sent to audiences when they need them. Less is often more when it comes to marketing. You want your content to be powerful, not plentiful.
4. Use An Emoji In Your Subject Line
Your subject line is an important part of your email’s marketing. People judge on whether or not to read an email based solely on your subject line. According to a survey, 55% of brands use emojis in their email subject line and this has increased their open rate.
Emojis attract the attention of your audience because they stand out. Therefore, including them somewhere in your subject line is a good option. Perhaps being a little creative like replacing a word with an emoji can help you.
5. Exclude Certain Words From The Subject Line
There are so many words that can trigger spam filters or audiences automatically consider spam. Therefore, you should avoid words like: percent off, make money, collect, clearance and claim. Even words like discount and sale can be frowned upon.
Donate is also a very unpopular word in subject lines.
6. Personalise Your Email Subject Lines
It is better that you look at personalising your email subject line. Don’t just think that a name will now count as personalisation. Customers are very aware of technology and this won’t make them think you care about them. Instead, look at their behaviours and consider inputting some recent products they’ve looked at or content they’ve read from you.
Personalisation helps to build trust and relationships. With the right strategy you can increase open rates by about 50% with some simple personalisation.
7. Adopt A Gender-Neutral Marketing Philosophy
Women spend more time on their emails than men do, especially when it comes to retail based emails. Which is why you’ve always got to consider their email reading preferences in your campaign. One thing that is true of the female audience is that they prefer gender-neutral subject lines.
Therefore, drop ‘boy shoes’ or ‘women’s fashion’ and concentrate on making your subject lines more genderless.
Your open rate is important. The more people you have open their emails, the more sales you will likely have. Use the tips above to improve your campaign’s performance.
How do you improve your email’s open rate? Have you tried any of the tips above?
Let us know in the comments below.