When you’re using email marketing to sell your products you need to constantly grow your email list. This can be challenging to do. However, popups can be very effective at adding subscribers to your list.
There are several ways you can use popups to increase your email list, here are some of the best tips to help you out.
1. Offer Something Valuable
When visitors to your website give you their email address, they will want something in return. This can be a free gift, a discount, or perhaps an ebook. What you need to decide upon is what’s valuable for your audience.
You can experiment using split testing of your email popups, by offering different levels of discount or other gifts. When you’re looking for the best offer, you need to assess which gave the best conversion rate.
You might also want to change certain aspects of the popup, such as the colour or the content written into the popup. These can all have an impact on the success of your email popups.
2. Set Popups To React To User Behaviours
One of the most annoying aspects of popups is when they appear just as the visitor lands on the website. It’s one of the causes for high website bounce rates and limiting the amount of time visitors will spend on the website.
There are other behaviours that can be used to trigger popups which are far less intrusive. For instance, you can use exit intent to catch people before they leave your website. Or you can use a popup for when someone reaches the end of your page.
Using these behaviours allows you to create popup content that matches their behaviour, identifying a clear journey. For instance, if someone is leaving your site, you can offer them a discount if they’ll stay. If it’s when they’re reading a blog post and they’ve reached the end, you can offer them an ebook to continue their learning journey.
3. Use Different Popups For Different Pages
This is probably one of the most crucial aspects to consider. Not every page should hold the same popup. Instead, each page should have a different popup that offers a unique gift and displays on different behaviours.
This has the benefit of tailoring the offer to the visitor and their position in the customer purchasing journey. For instance, if the visitor is exiting the website on the cart or checkout page, you can offer them a discount on their purchase. Similarly, if someone has just read a blog post, you can offer them an ebook related to the blog post.
The more popups and offers you have available on your website, the greater the conversion rate for the popups.
4. Limit The Information You’re Asking For
One of the key things that you should do to increase the number of subscribers, is to only ask for essential information. You just need to have the visitors’ email address. You can collect other information later in the selling process.
When you ask for less information, you increase the chance that people will be willing to give you their details. You can ask people to give you more details in follow up emails or when they make purchases from your site.
Your email marketing is only going to be successful when you have a large email list. You can’t buy an email marketing list, it has to be grown using your website. Popups are effective at building an email marketing list but only if you use them in the right way.
The tips above will make your popups more successful and allow you to sell to your audience.
Do you use popups in your list building campaigns? How many different popups do you use?
Let us know in the comments below.
Image supplied by Pixabay.