It’s holiday shopping season.
During November and December each year there are many promotional emails in your inbox. Companies roll out the promotions with big plans of increasing revenue and profit. Each year brings promotions that are a little more aggressive than previous years. You’ll see promotions offering 25% off all merchandise where last year the offer may have been 20% off all merchandise.
While most companies will focus on promotions during the holidays it can actually be to the benefit of your company to focus on merchandise. Specifically, you can focus on providing gift ideas for the people your customer is most likely to purchase gifts for.
If your company has great merchandise that can be a great gift item you can use the holiday shopping season to help your customer make gift purchasing decisions.
Personalized gift shopping is a great strategy to improve email marketing conversion.