Email Campaign Branding – Best Ideas For 2020
As 2019 draws to a close, you can look forward to the next year with excitement and a desire to take your business to the next level. You’ll want email marketing to be part of that journey. Research has constantly shown that the ROI of any email campaign is going to be higher than other digital channels.
There are many reasons for this, but email being permissible marketing, and the ability for it to be segmented so it’s more relevant, are two key reasons for its success.
Of course, if you want the best success in the new year, then you need to brand your email campaigns. There are several advantages to this.
To start with, it helps to distinguish you from other brands. This can be important in very competitive markets. Another advantage is that you can set customer expectations that can be a very positive experience for them.
Finally, it allows you to focus your email marketing campaigns in one direction. This can make it quicker, and therefore more cost effective, when creating campaigns.
So, what are some of the best email campaign branding ideas for 2020?
1. Create A Learning Environment
An interesting option is to create a learning environment within your email campaigns. This can be based within your specific niche or to do with your products. Learning is an important stage for your business, as educated subscribers will make better informed decisions and you’re giving away free information, which will help build a strong identify and relationship with leads.
This also works because you can use video sharing sites like YouTube to host videos and use that as another marketing channel. Plus, you can reuse the videos in a drip marketing campaign later on or connected with a certain landing page.
2. Build A Campaign That Features Current Customers
Brand your campaign by featuring the work that some of your customers do, using your product/service. This is a way of building peer recommendations without actually allowing customers to directly talk to each other. You can tailor peer recommendations to current deals/offers or a recent event.
This is a great way to build sales as 81% of customers will trust the recommendations of a peer. In addition, it will allow you to create a lot of content without much work as the majority of content will be created by your customers.
3. Create A Common Dictionary
One of the biggest things that can cause problems with campaigns is when emails have different language used between them. For instance, calling a house a home in one email but a residential building in another. This can confuse audiences and can cause other branding issues.
So, sit down before the new year and come up with a branded dictionary that you can use in emails and staff can use with customers when engaging with them on social media, in-store or on the phone.
4. Tell Stories With Campaigns
Another branding option is to tell stories in your campaigns. This could be customer journeys, product development journeys or how staff are doing at your business. Stories can draw audiences into your emails and get them emotionally involved.
Look for ways to make your campaigns highly emotional. The more engaging they are for your audiences the higher your campaign retention will be. Also, customers will be more excited about seeing your campaigns land in their inbox.
Conclusion
As you see out 2019, think about how you can re-brand your email campaigns to make them perform much better in 2020. A great campaign can take your business to the next level. Just what branding will you use?
Will you be changing your email branding in 2020? What will you do to take your brand to the next level?
Let us know in the comments below.
Tagged in: branding, email marketing, Email Strategy