How To Find A Designer To Handle Your Small Business Email

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Creating an email design to sell your products can be a difficult task; especially if you have limited computer and graphic design skills. A well created email can sell your services effectively. Therefore you will need to find an email design program that can create perfect small business emails.

The problem with finding a good design program is that there are various options on the market and not all offer the perfect combination of features. A good design program needs to have several functions for it to be highly effective for your small business email marketing campaigns.

So what should you be looking at with your small business email design program?

Examples

The first thing you need to do is to look at what others using the program have created for their email marketing campaigns.

You might be able to see some of the designs in your inbox. Some companies manage email marketing campaigns using free accounts. Free accounts normally include a link to the provider of the email marketing service. This is purely for a marketing point of view, but it is useful to identify what email designs are possible with their email designer.

Secondly, you could go to the website and look at their current clients or example designs. You can find Fluttermail’s through our features page.

This method could be time consuming, but as the overall design of the email is so important, investing your time into this process could be very profitable.

Ease Of Use

You want to ensure your email marketing design program is fairly easy to use. If you do not have any coding skills, then you won’t want an email designer that can only create emails in HTML code. Many modern email designers feature a click and drag interface. This is fairly simple to use and offers great results as long as your internet connection is strong enough.

By checking how each email is built; you can be confident that you can generate the look you are excited about publishing.

It might help your creativity if there are templates included with your email design package. A great template will allow you to tailor the images, colours and what is in each element box. These templates can greatly decrease the amount of time it takes to build a single email.

Save Designs

One of the most time saving processes with creating further email campaigns is the ability to use previous designs and editing some of the smaller details. This is really important because your contacts will want to know that you are being consistent. Using previous designs as a basis for future campaigns does this perfectly.

A template also allows you to A/B test your email marketing campaigns. This can be achieved by designing the email once and editing it for the second version or resending it if you are testing optimal timing.

Preview Settings

You need to know your email will display effectively on the different email clients your customers are likely to use. The best designers will allow you to see the results before you send off the email. This can allow you to make changes so your email looks perfect no matter what device or email client it is viewed upon.

Remember to preview the mobile display as well as the desktop as more emails are being opened via mobile devices than ever before. You might also want to see if the feature to test your email is available.

Conclusion

Choosing your email marketing design program can be a difficult process. There are many different functions and features that you will want to ensure the success of your email marketing campaigns. Be certain that the design program you choose contains the above elements for running your successful small business email marketing campaigns, growing your business and achieving better profits.

Take Action:

• Review the Fluttermail email design program.
• Create a trail account for $1.

Tagged in: email design, email marketing, Email Testing, Small Business, visual appeal