How To Brainstorm Your Email Marketing Strategy
You can’t just create an email campaign and run with it. This strategy creates a very poor return on your efforts and the disjointed campaign would likely lose you subscribers as well as revenue. Instead, you need to develop a long-term plan that can give you, your campaigns and subscribers direction.
But how do you brainstorm an email marketing strategy? Here are some important steps in the development of campaigns you need to follow in order to get the best results.
1. Look At What Is Important For Your Business To Sell
The first thing to look at is what is important for your business to sell. Is there a product that performs better than others, especially online or via email? This is important because you need to know what direction you want to take your campaigns in.
You also need to know the price point and the main customer demographics. This information can determine how many touchpoints you need to create a sale. Generally speaking, the higher the ticket price for the product, the longer the campaign you need.
Research has also found that 50% of online sales take between five and twelve touchpoints to create a sale.
2. Determine What Points You Want To Get Across In Your Sales Pitch
When it comes to selling, you need to convince customers about the benefits of your solutions and the potential to solve pain points with the customers. This means you need to consider your product’s main users and what pain points they have and how your product can help them.
This creates you a long list of points that you want to get across with your email marketing campaign. These should be listed down and developed into stories. You can use current customer testimonials as a way to demonstrate your points.
3. Think About The Sales Process
Next you need to know more about your sales process and how your email marketing will fit into that process. For instance, will your emails lead directly to a product page that your subscribers can purchase from? Or do you need a way to qualify subscribers for purchasing that can be used by sales teams to complete sales?
When you’re building an email marketing campaign, this is an important point. Setting your campaign the right way will mean better results and less wasted time for both you and your customers.
4. Develop Timings For Your Campaigns
The next most important part of the brainstorming session is to develop timings for your campaigns. Your audience is always going to be different from another brands. Therefore, you should not read too much into when customers are online for your business.
However that doesn’t mean that your company doesn’t have an ideal time to send out campaigns. You need to know this. And you also need to determine how frequently you should be sending content to your audience. Too often, and you can alienate your subscribers and reduce the number on the list, while too few emails can mean that potential customers forget about your branding.
5. Sit Down With A Team And Develop Content
Don’t let emails be developed on the fly. Create a pre-constructed campaign that lasts a long time. This could be an auto-responder list or just a standard campaign you’re prepared. What is important is that several people contribute. It allows for greater depths of creativity and better results when those with different opinions work together on marketing campaigns.
At the same time, you can be sure that everyone knows what is going on, so they aren’t surprised when campaigns do go out.
Conclusion
Build your next campaign in advance and start with a brainstorming session. These tips will help you get the most out of your campaign and see revenue and profit growth.
Do you brainstorm email marketing campaigns? What tips do you have?
Let us know in the comments below.
Tagged in: campaign success, email campaigns, email marketing campaigns