7 Small Businesses With Great Email Opt-In Areas On Their Website

Having a great email opt-in doesn’t need to be as creative as you would think. There are a number of businesses out there who have excellent opt-in areas on their websites.

It is not just those who do well in the field of newsletters who use great methods to sign up for regular contact. This list of companies covers a range of different organisations in various industries.

Here are just a few of the best:

Newsletter sign up example

1. Fairfax Media

Fairfax media is a publication subscription company with a number of different physical and digital publications. Their digital publications are particularly good as they describe exactly what you will receive with each edition and give an example of what it will look like.

Their sign up process is easy, just requiring a name and email address and by giving their visitors a taste of what they can expect – this really does

2. First Digital

An online marketing agency – this company provides significant value when signing up to their newsletter by offering subscribers a chance to download a number of reports. The reports include useful documents such as social media case studies and search engine marketing support.

There is also an option where you can receive these reports without signing up to the newsletter.

3. The Warehouse

As soon as you log onto their website you are given the choice to sign up to their newsletter in a pop-up window.  This gives users instant access to free information, the latest offers on the site and products available.

The only information that is required is your email address – giving visitors a quick and easy way to sign-up.

4. Grab a Seat

This organisation promises its users the very cheapest in airline seats. Their newsletter continues on with this promise by providing a guarantee that by signing up to the newsletter you will receive the latest offers and even faster booking times.

Their form requires a lot of information in order to sign up – however there is an option to use a Facebook account to auto-fill the information.

5. All Blacks Shop

Even the great national sporting team has a fantastic newsletter sign up at their website. Visitors are promised exclusive benefits and access to competitions, where they can win free products should they subscribe. The information to sign up is also pretty simple with just the email required.

The newsletter sign up is also very obvious on the front of the page – giving the sporting team more chance of converting readers into subscribers.

Real estate sign up

6. Real Estate

Real estate offers a host of benefits to those who sign up to their newsletter – including the ability to:

  • Save homes to a property list.
  • Receive alerts when a home matching their criteria is added to the site.
  • Make notes on the homes on the database.
  • Save your favourite homes on the site.
  • Rate and tag homes on the database.

This is in addition to receiving the best tips, the latest news and trends in the market. Their sign up is quite simple with users only have to enter in a name, email and password. They also give users the chance not to receive the newsletter and just to sign up to the site.

7. Barfoot and Thompson

One of the biggest real estate companies in New Zealand is another in the industry with a great sign up list. This company doesn’t offer the same benefits as ‘Real Estate’ but it does have an easier sign up with only an email and a password required.

This site promises to send you the latest new properties and alerts about open houses in the area.

Take Action:

  • Have a look through the websites above and see what style would suit your business best.
  • Implement a really good opt-in page for your newsletters.

Conclusion

There are a number of organisations that offer various different ways to sign up for their newsletters. Each one is tailored for their audience – giving valuable content in exchange for the visitor’s details. What you need to do is apply the same thought pattern to boost the conversion of visitors to subscribers.

What offers do you have on your subscription page?

Let us know in the comments below:

Tagged in: , , , ,


Post a Comment

What is Fluttermail?

Fluttermail is Email Marketing for small businesses. We are the fastest and easiest way to send beautiful emails and profit from the results.

Create a $1 Trial Account