How To Get More Email Sign Ups By Making It Easier
Your email marketing list should not look the same after a year. Old contacts will unsubscribe, others will become dead, and some will need to be removed to keep your list clean. The problem is, if you constantly have people exit your list, there will be a time when it will become very sparse.
To combat diminishing list numbers, you need to consider how to attract more subscribers to your list. Your task would be smoother if you made it easier for your potential subscribers as this will decrease abandonment. So how can you make it easier to subscribe to your mailing list?
1. Place A Sign Up Box On Your Facebook Page
Facebook Fan pages can be used as a portal to your list subscription. Many apps can be installed or used on Facebook that directly link to email marketing software. All a new subscriber has to do, is click on the button and enter in their details.
By placing the subscription link on social media, you have the opportunity to really entice audiences by building trust through social media content, making it easier to fully convert them in the long run.
2. Pop-up Subscription Boxes On The Website
Who wants to have the trouble of finding the signup box on your website? After reading your blog, whitepaper or about us page, a visitor will want to sign up for your mailing list or leave – whichever is easier for them and often, just leaving is easier.
So why not place a popup on your website that displays when the visitor is about to leave the site? This popup will prompt the visitor to subscribe to your email list and fill in the required fields there and then. This can then populate your list.
Ensure you are tailoring your popup box to match your brand image, so it integrates seamlessly with your website.
3. Run A Giveaway
This is one of the most widely used tactics for collecting email addresses. A giveaway is fairly useful. Not only does it provide the prospect with something tangible for their details, but it can also help you segment the incoming emails into what interests them. For instance, if they’ve downloaded the children’s toys catalogue, you know that you should be sending them emails about children toys and not living room furniture.
Giveaways can also be an excellent way to gain more exposure for your brand. You could have a raffle and offer a limited number of prizes. By using gamification techniques, you can attract subscribers to your mailing list by asking them to share details about the raffle in exchange for an extra ticket for themselves.
4. Top Or Side Bar
Don’t hide your signup box. Make it stand out on your homepage so that visitors are drawn to it. The best location for the signup box would be in the top left corner as this is where the eye is naturally drawn to and has the greater reader engagement. However, this is a prime location, and therefore, you might need that for another piece of content.
If that is the case, place the signup element in the menu bar at the top or in the sidebar, close to the top of the page. If it is above the fold, then more people will see the subscription tool and use it.
Your email list will lose some subscribers over time, so it is important to replenish them with new subscribers. It should be easy for the target audience to see the signup for your mailing list and take action. Otherwise, list growth will be slow or even negative.
Where do you have your signup forms? Do you use social media sign up forms?
Let us know in the comments below.