When you’re using email marketing to sell your products you need to constantly grow your email list. This can be challenging to do. However, popups can be very effective at adding subscribers to your list.
There are several ways you can use popups to increase your email list, here are some of the best tips to help you out.
1. Offer Something Valuable
When visitors to your website give you their email address, they will want something in return. This can be a free gift, a discount, or perhaps an ebook. What you need to decide upon is what’s valuable for your audience.
You can experiment using split testing of your email popups, by offering different levels of discount or other gifts. When you’re looking for the best offer, you need to assess which gave the best conversion rate.
You might also want to change certain aspects of the popup, such as the colour or the content written into the popup. These can all have an impact on the success of your email popups.
2. Set Popups To React To User Behaviours
One of the most annoying aspects of popups is when they appear just as the visitor lands on the website. It’s one of the causes for high website bounce rates and limiting the amount of time visitors will spend on the website.
There are other behaviours that can be used to trigger popups which are far less intrusive. For instance, you can use exit intent to catch people before they leave your website. Or you can use a popup for when someone reaches the end of your page.
Using these behaviours allows you to create popup content that matches their behaviour, identifying a clear journey. For instance, if someone is leaving your site, you can offer them a discount if they’ll stay. If it’s when they’re reading a blog post and they’ve reached the end, you can offer them an ebook to continue their learning journey.
3. Use Different Popups For Different Pages
This is probably one of the most crucial aspects to consider. Not every page should hold the same popup. Instead, each page should have a different popup that offers a unique gift and displays on different behaviours.
This has the benefit of tailoring the offer to the visitor and their position in the customer purchasing journey. For instance, if the visitor is exiting the website on the cart or checkout page, you can offer them a discount on their purchase. Similarly, if someone has just read a blog post, you can offer them an ebook related to the blog post.
The more popups and offers you have available on your website, the greater the conversion rate for the popups.
4. Limit The Information You’re Asking For
One of the key things that you should do to increase the number of subscribers, is to only ask for essential information. You just need to have the visitors’ email address. You can collect other information later in the selling process.
When you ask for less information, you increase the chance that people will be willing to give you their details. You can ask people to give you more details in follow up emails or when they make purchases from your site.
Your email marketing is only going to be successful when you have a large email list. You can’t buy an email marketing list, it has to be grown using your website. Popups are effective at building an email marketing list but only if you use them in the right way.
The tips above will make your popups more successful and allow you to sell to your audience.
Do you use popups in your list building campaigns? How many different popups do you use?
Let us know in the comments below.
Image supplied by Pixabay.
Your email marketing list should not look the same after a year. Old contacts will unsubscribe, others will become dead, and some will need to be removed to keep your list clean. The problem is, if you constantly have people exit your list, there will be a time when it will become very sparse.
To combat diminishing list numbers, you need to consider how to attract more subscribers to your list. Your task would be smoother if you made it easier for your potential subscribers as this will decrease abandonment. So how can you make it easier to subscribe to your mailing list?
1. Place A Sign Up Box On Your Facebook Page
Facebook Fan pages can be used as a portal to your list subscription. Many apps can be installed or used on Facebook that directly link to email marketing software. All a new subscriber has to do, is click on the button and enter in their details.
By placing the subscription link on social media, you have the opportunity to really entice audiences by building trust through social media content, making it easier to fully convert them in the long run.
2. Pop-up Subscription Boxes On The Website
Who wants to have the trouble of finding the signup box on your website? After reading your blog, whitepaper or about us page, a visitor will want to sign up for your mailing list or leave – whichever is easier for them and often, just leaving is easier.
So why not place a popup on your website that displays when the visitor is about to leave the site? This popup will prompt the visitor to subscribe to your email list and fill in the required fields there and then. This can then populate your list.
Ensure you are tailoring your popup box to match your brand image, so it integrates seamlessly with your website.
3. Run A Giveaway
This is one of the most widely used tactics for collecting email addresses. A giveaway is fairly useful. Not only does it provide the prospect with something tangible for their details, but it can also help you segment the incoming emails into what interests them. For instance, if they’ve downloaded the children’s toys catalogue, you know that you should be sending them emails about children toys and not living room furniture.
Giveaways can also be an excellent way to gain more exposure for your brand. You could have a raffle and offer a limited number of prizes. By using gamification techniques, you can attract subscribers to your mailing list by asking them to share details about the raffle in exchange for an extra ticket for themselves.
4. Top Or Side Bar
Don’t hide your signup box. Make it stand out on your homepage so that visitors are drawn to it. The best location for the signup box would be in the top left corner as this is where the eye is naturally drawn to and has the greater reader engagement. However, this is a prime location, and therefore, you might need that for another piece of content.
If that is the case, place the signup element in the menu bar at the top or in the sidebar, close to the top of the page. If it is above the fold, then more people will see the subscription tool and use it.
Your email list will lose some subscribers over time, so it is important to replenish them with new subscribers. It should be easy for the target audience to see the signup for your mailing list and take action. Otherwise, list growth will be slow or even negative.
Where do you have your signup forms? Do you use social media sign up forms?
Let us know in the comments below.
There are many examples of email opt-ins available on the web. We have previously listed a few websites with great sign up areas for visitors. Today we go back to this topic and find some more excellent email opt-ins for you to take a look at.
Very clear and simple, this email opt-in appears on the first page of the website. It informs the reader exactly what they will receive if they sign up to the email newsletter (car news, reviews and advice). The website also draws attention to the button to process the visitor’s details which is in red and very eye catching.
The sign up also gives some peer pressure by showing how many people have liked their Facebook page and how many follow them on Twitter. When seeing this, others will want to join in where thousands of have before.
Although probably not the best positioned sign up, being at the bottom of a very long page, the bright colours against a white background do allow the sign up form to standout. In a similar vein the use of red in the heading draws the reader’s eye to this section of the website.
The details requested on the sign-up form are also not too obtrusive. Though what is really impressive is the offer they give you when you sign up. New sign ups get three free bids. Although this is probably something which they give all new users, it makes the visitor feel special.
Moving into the job market is our next website. Seek offers those who are registered or not, to have a regular email sent to their inbox about the latest jobs tailored to their requirements. There are several things which are good about this email opt-in. The first is that the content of the email is fully customisable, allowing the visitor to select only the information they are looking for.
Then the user can select the amount of jobs they receive by selecting the type of email they have (i.e. with or without graphics). The opt-in also allows the visitors to say whether they wish to be included for job searching advice and tips in their emails.
This article site has many features with additional options for those who opt-in. This is made easy by the limited information required for the user to sign up with and therefore there is less chance of abandonment on the form.
There is also the option for the visitor to sign up using any one of their social media profiles – providing visitors easy access. Signing up to their email list allows special access to users and allows them to comment on articles which have been posted by their many contributors. This gives members a sense of community.
Business Insider offers those who wish to opt-in to their emails the choice of up to five different emails to receive. Individuals can select each one they wish to get and then enter in the minimal amount of information.
Once the visitor has signed up for the newsletter(s) they can then leave comments on any article. What is more interesting about this site is that they aren’t sending out the newsletters yet. They acknowledge this and explain they are generating a list to email before they commit to the publishing of a newsletter. However, they do announce exactly what the newsletters will contain.
So this a great example for building up your mailing list organically before jumping in with the mailing. This is a good idea if you are just starting out with email marketing and want to ensure you have significant numbers to make the process worthwhile.
There are loads of businesses out there with excellent email opt-in. By optimising your email sign up page you can generate more names on your mailing list and greater revenue for every email you write.
- Have a look at the above examples and see if you can incorporate any of their great ideas within your email marketing strategy.