Holiday Email Marketing 2013: Three Trends In Email Heading Into The Busy Season
This year, eMarketer estimates that B2C ecommerce sales will grow 18.3 percent to $1.298 trillion worldwide, with Asia-Pacific surpassing North America to become the world’s No. 1 market. The region will see sales increase by more than 30 percent to over $433 billion. And, according to a GartnerG2 forecast, Asia/Pacific fourth-quarter online sales will grow 53.4 percent to about $2.46 billion.
No matter where your online business is located, the holidays represent a significant chunk of overall sales. And email marketing is a critical component for driving online sales. With that in mind, let’s take a look at three prevailing email trends for the upcoming holiday season. Like it or not, the holiday marketing seems to start earlier and earlier every year, so the holiday season will be here sooner than you realize.
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