An email newsletter is a great way to provide value to your followers.
Many companies create email newsletters for a variety of reasons. Newsletters are a great way to curate content from your website or from around the web and provide it in an easy to digest format for your followers. People appreciate the effort companies put into creating newsletters. It’s a great way to provide additional value to followers, fostering loyalty and more spending.
Software company, SEOmoz, has created one of the best email newsletters in the SEO world. Each month they send out their version of the top 10 articles from around the web. The posts included in the newsletter are relevant to the SEOmoz customer, but beyond relevancy the posts are also presented in a way that makes it easy for the reader to scan quickly and then choose the articles they want to read.
Here are a few tips for designing your own email newsletter including a few more examples.