Small Business Email Marketing Lessons from Big Brands
Small businesses have a great opportunity with email.
Over 90% of Internet users have an email account and check it regularly. It’s a great way to get permission to market to your ideal customer. You can earn their trust and give them an off they can’t refuse.
One way to create great emails is to follow the strategy of the big brands.
In this post we look at three examples of strategies the big brands use in their email marketing campaigns. These are strategies you can use to turn subscribers into customers (and repeat customers).
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