Email marketing is one of the best ways to grow your business. It’s versatile, effective and because it is permissive marketing, it is more accepted than other forms of marketing. Most business owners see email marketing as only a sales avenue, but it is much more effective than that. Here are some of the ways that you can use email marketing to grow your business.
Starting with the obvious is sales. Email marketing is one of the most effective online marketing avenues you can use. It has the highest ROI of any digital channel and can therefore offer high rewards.
However, using email marketing for sales requires careful planning. You need to segment your audience and ensure the right email is being sent at the right time. Incorrect application of email marketing for sales can lead to high unsubscribe rates and poor returns. Emails work very well if you’re hosting a sale, discount or special offer at some point.
A classic way that many of the top businesses use email marketing is to not sell products or services, but to give away advice. The idea here is that by offering free advice to your audience, you can get them to become more reliant on your brand. As they grow a need for one of your products/services, they will automatically think of you and visit your site to make a purchase.
Advice is a good way to encourage interactions with audiences because it can also help spread news of your brand. Emails that offer useful support to customers are often shared on social media to peers and this can lead to more subscribers and positive word-of-mouth marketing for your brand.
This strategy can also be mixed in with your blog. You can either use an RSS feed, updating your audience on the latest blog posts you’ve released or create mini articles based on the blog articles. This does save time for your marketing, but it does mean those regularly reading your blog don’t get any other news. The alternative is to create fresh advice and link it to other pages on your site.
3. Build Lead Magnets
This tactic is about developing content for your site which requires the user to provide details to gain access. Often this is in the form of a downloadable ebook or guide, but can be access to a page. The idea is that you theme the lead magnet that can be attributed to a specific product or service.
Then the people who download or gain access to the lead magnet can be marketed to specifically about the product/service. News about the lead magnet can be spread via email (and other channels).
Everybody loves to win something for nothing. Emails can be utilised in this way. You can run a competition on social media and your website where subscribing to your email list results in an entry into your competition.
Many people won’t leave your list after the competition either, so you can grow your marketing list that way very fast.
Email marketing isn’t just about selling products/services. It can be about growing your team. Some companies have successfully grown their business through email marketing by offering subscribers a chance to work for them. It could be a one-off job like writing an article or doing some translation work or it could be a long-term permanent job.
The advantage of this is that you’ve already been indoctrinating the audience into your culture and beliefs. That means that you can get a higher quality of candidate that can result in a longer tenure of the successful application.
There are many ways that email marketing can be used to grow your business. The above five ideas are just some of the simplest you can employ today. They are all effective, if done correctly, and can result in steady, sustainable growth for your business.
There is one characteristic that all successful people have in common – they have a positive mindset that allows them to challenge and adapt to changes in their environment. People say that business leaders who succeed are often the products of failures, and this can be true in many ways.
Evan Williams, for example, had a failed podcasting company before co-founding Twitter. Reid Hoffman, co-founder of LinkedIn and investor in PayPal and Airbnb, had a failed dating and social network.
These entrepreneurs didn’t stop after failure, they kept on going because they had a positive mindset that allowed them to analyse where failings had occurred and then changed their processes to succeed next time.
The Positive Mindset
The positive mindset is not someone who is optimistic without reason. They don’t just hope for the best and wait for opportunities to happen, as this could make you oblivious to challenges your organisation could face and you could lose awareness of the market around you.
Instead, someone with a positive mindset believes that good things can happen for themselves but instead of ignoring obstacles to their success, overcome challenges with unique problem-solving skills.
How Does A Positive Mindset Improve Business Results?
Research has found that a positive mindset has numerous benefits. Here are some of them:
Scientists call positive attitude a dispositional effect. Those with a positive attitude tend to have higher levels of energy and enthusiasm making them more productive.
However, that doesn’t mean that those with a negative disposition are bad for business. In some cases, they are necessary as just the right amount can give someone a calm and relaxed personality – just what you need in a crisis.
Better Problem-Solving Skills
Those with a more positive outlook have a greater capacity to take on new information. Therefore, they can actively change their perception of a problem and the ability to find new solutions to solve them.
In today’s modern, rapidly changing business world, this skill is of high value.
Able To Deal With A Crisis
There is a lot to worry about in business, for example the growing threat of cybercrime, losing a key client, or a great employee handing in their notice. When something unexpected happens that could ruin your plans there are two types of reaction: a positive – get on with it attitude, or a negative panic mode.
A positive mindset allows you to be more positive and tackle the challenge without wasting time on worrying about the ramifications of the unexpected event. It allows you to solve problems faster and move onto the next order of business.
It Promotes Positive Attitude Among The Team
A positive mindset and outward appearance is infectious. Your team will gain the same energy and outlook as you have with a positive attitude. This will increase the business’ productivity and the team’s quality of work.
It will also lower staff turnover and increase cohesiveness between team members.
Your business’ success depends on many aspects, some of which will appear unrelated, but a positive mindset can help improve the chances of good things happening to your business.
This, in turn, should help lower costs and improve profits; allowing you to invest in business improvements.
What are your tips for a positive mindset? Do you have experience of a positive mindset for improving your business performance?
Let us know in the comments below.
When it comes to running your business, there are two things you need from your software. Firstly, it should make it easier for you to run your business, and secondly, it should be cost effective. And nothing is more cost-effective than free.
An efficient, free tool can help you maintain a cleaner business. For instance, some social media management programmes can give you all the information you need to manage your updates in one place and see how the audience is reacting.
Therefore, you can devote more time to other vital business activities such as completing business improvement initiatives or meeting new clients.
So, what solutions are available for small businesses and how can they support you?
Hootsuite is one of the best social media management systems available online. It is often ranked highly by experts and many small and large businesses use it to publish on, and monitor their social media accounts.
A free account on Hootsuite offers a lot of management options. You can control three profiles from many social media networks (even two or three on the same network).
Each page can have up to ten streams that can monitor your updates, search results, social interactions, and new followers. Therefore, from one screen you can monitor all the activity of any profile.
Hootsuite also enables you to schedule updates to be released at a future date. Hootsuite can even set the time and date for you, based on start and finish times you set. Hootsuite can really help you grow a following and develop your brand.
2. Open ModelSphere
This open-source tool is used for modelling data, processes and producing UML diagrams. It allows you to look at your business’ processes and see where there might be bottlenecks and value-deficient processes within your systems.
Open ModelSphere can run on any platform and interact with other databases so using it doesn’t require new systems to be created.
The open-source nature of the software also means you can develop it, so it’s perfect for your business. And, if you need some help, there’s even a developing community on LinkedIn for support.
3. Google Docs
Google Docs is one of the best ways to share your documents online. You can create word documents, presentations, and spreadsheets, and then invite people from anywhere in the world to view or edit your documents.
This makes the system ideal for those who work with remote teams.
Another useful feature for Google Docs is that you can edit the document while someone else is reading it, and they can see what changes you are making. This is perfect for collaboration and development of documents.
A free account on Dropbox allows you to share your documents with members of your team and not have to email them to everyone. This is particularly useful when you are sharing information that doesn’t require a personal response.
While not free, Fluttermail is one of the best email marketing systems available to small businesses. We offer a wide range of tools and systems to help you optimise your email marketing campaigns to earn more revenue from each email you send out.
Our charges aren’t expensive either. For just $17, you can have 1,000 subscribers and access to all our features.
Using a web-based email marketing service allows you to store your list away off your server, keeping it free to manage your normal email operations.
Also, web-based email marketing services can give you great information on how your campaigns are performing – helping you to be better at recognising sales opportunities.
Keeping your business clean and easy to maintain can be challenging, but with the right tools, you can focus on other essential business tasks that support the growth of your business.
How do you keep your business clean and easy to maintain? What tools do you use?
Let us know in the comments below.