Use Reviews & Testimonials in Emails
Creating content for emails can be difficult.
Often, it’s easy to overlook potential sources of great content including content you already own. When creating emails, it’s worth taking a look at your own properties to find inspiration. You can look at your own website, your social channels, and even your employees for great email content.
Use Testimonials and Reviews in Your Emails
Customer reviews are important to consumers. In an article published by eMarketer in 2010, they shared some insight into how consumers are using reviews and testimonials to make purchasing decisions:
“For many purchases, shoppers find the best advice comes not from family and close friends but from strangers who have similar interests or who embody a lifestyle the shopper aspires to achieve,” said Jeffrey Grau, eMarketer principal analyst.
It’s true. Consumers are looking to others for guidance on using products and gauging a product’s value. Consumers are always wanting to know if they’ll feel good after making a purchase. It sounds simple, but we all want to feel good about spending money. A customer review can be the make or break element in the purchasing process.
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