How to Design a Successful Sale Email
Many companies around the world are using sales in e-commerce strategy.
Consumers have always responded to sales and promotions, but in the last five years sales have become a bigger part of the e-commerce landscape. Consumers are looking for deals. There is less loyalty to brands because much of the merchandise is interchangeable. As a result, brands are forced to improve loyalty and response with promotions and sales.
Now that the competition is about how to manage sales it’s important to understand how to design a successful sale email. Consumers are receiving tens if not more than one hundred emails each day and many are from e-commerce sites.
In order to stand out in the inbox you need a good strategy that captures attention and causes consumers to respond. Let’s review a few recent examples for inspiration and direction.
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How the New Gmail Look Affects Your Email Marketing
Gmail has unveiled some major design changes.
If you’re a frequent Gmail user, like I am, you have probably spent the past few days adapting to the new look. It takes a little while to become comfortable with the new icons, colors, and functional changes.
Gmail is one of the most popular email services. In fact, Gmail makes up about 7% of the total email client market share. Gmail isn’t the largest of the email providers, but the numbers have been growing in the past few years. Gmail is up from about 5% just over one year ago.
Anytime there is a change to Gmail it will impact a good portion of the email audience.
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Use Reviews & Testimonials in Emails
Creating content for emails can be difficult.
Often, it’s easy to overlook potential sources of great content including content you already own. When creating emails, it’s worth taking a look at your own properties to find inspiration. You can look at your own website, your social channels, and even your employees for great email content.
Use Testimonials and Reviews in Your Emails
Customer reviews are important to consumers. In an article published by eMarketer in 2010, they shared some insight into how consumers are using reviews and testimonials to make purchasing decisions:
“For many purchases, shoppers find the best advice comes not from family and close friends but from strangers who have similar interests or who embody a lifestyle the shopper aspires to achieve,” said Jeffrey Grau, eMarketer principal analyst.
It’s true. Consumers are looking to others for guidance on using products and gauging a product’s value. Consumers are always wanting to know if they’ll feel good after making a purchase. It sounds simple, but we all want to feel good about spending money. A customer review can be the make or break element in the purchasing process.
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