How to Effectively Use Calls to Action in Marketing Emails
This is essentially what all your marketing emails need to contain: A Call to Action.
Without a call to action (or potentially a couple calls to action) all your reader has is some information and nothing to do with it. What you need to get from your readers is some interaction with your business, and without calls to action, they won’t know where or how to start this.
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How to Design a Successful Sale Email
Many companies around the world are using sales in e-commerce strategy.
Consumers have always responded to sales and promotions, but in the last five years sales have become a bigger part of the e-commerce landscape. Consumers are looking for deals. There is less loyalty to brands because much of the merchandise is interchangeable. As a result, brands are forced to improve loyalty and response with promotions and sales.
Now that the competition is about how to manage sales it’s important to understand how to design a successful sale email. Consumers are receiving tens if not more than one hundred emails each day and many are from e-commerce sites.
In order to stand out in the inbox you need a good strategy that captures attention and causes consumers to respond. Let’s review a few recent examples for inspiration and direction.
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