2012 is The Year Promotions Became Permanent in Email Marketing
If you’ve been following your inbox this holiday season you’ve likely seen an incredible number of promotions. From the looks of it things appear to be officially heading toward constant email marketing promotions as 2012 comes to a close.
What does this mean for your company?
You could take two courses of action heading into the New Year.
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How to Design a Successful Sale Email
Many companies around the world are using sales in e-commerce strategy.
Consumers have always responded to sales and promotions, but in the last five years sales have become a bigger part of the e-commerce landscape. Consumers are looking for deals. There is less loyalty to brands because much of the merchandise is interchangeable. As a result, brands are forced to improve loyalty and response with promotions and sales.
Now that the competition is about how to manage sales it’s important to understand how to design a successful sale email. Consumers are receiving tens if not more than one hundred emails each day and many are from e-commerce sites.
In order to stand out in the inbox you need a good strategy that captures attention and causes consumers to respond. Let’s review a few recent examples for inspiration and direction.
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