How to Increase Email Engagement During The Slow Months
January is typically a slow month in the email industry.
Across the board January is pretty slow for consumer businesses. Consumers have done their shopping in the previous quarter and January gives them a little reprieve to save their money.
It can be a frustrating time for email marketers. People aren’t interacting with emails quite as much as they were in the past. Even sales don’t work as well as they did just a month prior.
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2012 is The Year Promotions Became Permanent in Email Marketing
If you’ve been following your inbox this holiday season you’ve likely seen an incredible number of promotions. From the looks of it things appear to be officially heading toward constant email marketing promotions as 2012 comes to a close.
What does this mean for your company?
You could take two courses of action heading into the New Year.
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