How to Increase Email Engagement During The Slow Months
January is typically a slow month in the email industry.
Across the board January is pretty slow for consumer businesses. Consumers have done their shopping in the previous quarter and January gives them a little reprieve to save their money.
It can be a frustrating time for email marketers. People aren’t interacting with emails quite as much as they were in the past. Even sales don’t work as well as they did just a month prior.
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Email Marketing 2012: Making Your Plan
A well-orchestrated and executed email marketing plan can do wonders for your business. Email marketing helps to foster relationships, build loyalty, and encourage repeat customers. It is important that every email communication is not sent out “in a vacuum” but rather, part of an overall email marketing plan that fits with your company’s marketing strategy. Email marketing efforts should correspond with, and supplement, not replace, traditional marketing initiatives. So, how do you go about getting started on developing a successful email marketing plan?
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