More Text, Fewer Buttons Works in Email Marketing
Text is better.
If you’re like most retailers, the links that perform best in your emails are often text links.
In fact, the links that often perform the best in retail emails are those in the top navigation. These are the links from the navigation bar from your browsing website that say “Women” or “Men” or “Apparel”.
For email designers and marketers it is frustrating to see the statistic that support this outcome.
Why are customers simply clicking on these text links?
The answer is quite simple and it’s an interesting note you can take as you continue creating those retail marketing emails.
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