More Text, Fewer Buttons Works in Email Marketing
Text is better.
If you’re like most retailers, the links that perform best in your emails are often text links.
In fact, the links that often perform the best in retail emails are those in the top navigation. These are the links from the navigation bar from your browsing website that say “Women” or “Men” or “Apparel”.
For email designers and marketers it is frustrating to see the statistic that support this outcome.
Why are customers simply clicking on these text links?
The answer is quite simple and it’s an interesting note you can take as you continue creating those retail marketing emails.
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Effectively Using Urgency in Marketing Emails
Email marketers are great with special days.
A good email marketer takes every advantage of the most well-known holidays like Christmas, Valentine’s Day, and Birthdays. Companies use their email programs to entice consumers and other businesses to make purchases around these holidays. Holidays give people a reason to make a purchase. For some reason, there is a psychological trigger in each of us that makes us want to make purchases for events. We see something like a company party coming up on the calendar and we go out and purchase a new outfit or new shoes just for the occasion.
Creating An Email Template
If you subscribe to emails you probably notice some similar things.
Most companies have a unique style in their email design. It’s commonly called a template. If you take one company and follower their emails you will probably notice commonalities. You will probably notice that the company is using some kind of a template.
Some of the most common themes in emails, especially retail emails, but even in newsletter emails are:
- Main Image
- Website Header
- Featured Items or Stories
- Popular Links
- Reviews and Testimonials
These are some elements of email design that are common in any industry. Over time, companies have developed certain ways of creating emails and it’s caused companies to define their own email templates.
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