Effectively Using Urgency in Marketing Emails
Email marketers are great with special days.
A good email marketer takes every advantage of the most well-known holidays like Christmas, Valentine’s Day, and Birthdays. Companies use their email programs to entice consumers and other businesses to make purchases around these holidays. Holidays give people a reason to make a purchase. For some reason, there is a psychological trigger in each of us that makes us want to make purchases for events. We see something like a company party coming up on the calendar and we go out and purchase a new outfit or new shoes just for the occasion.