Creating An Email Template

If you subscribe to emails you probably notice some similar things.

Train StationMost companies have a unique style in their email design. It’s commonly called a template. If you take one company and follower their emails you will probably notice commonalities. You will probably notice that the company is using some kind of a template.

Some of the most common themes in emails, especially retail emails, but even in newsletter emails are:

  • Main Image
  • Website Header
  • Featured Items or Stories
  • Popular Links
  • Reviews and Testimonials

These are some elements of email design that are common in any industry. Over time, companies have developed certain ways of creating emails and it’s caused companies to define their own email templates.

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