Optimizing Headlines for Email Marketing Programs
How often do you think about an email headline?
The headline is commonly forgotten amongst email marketers.
Designers sometimes fret over creating headlines for emails because they’re left to fend for themselves.
Yet the email headline deserves just as much attention as the subject line and image. An email headline is typically the first element of an email design seen by someone that opens the email.
The headline is the element of the email that instantly lets the viewer know what the email is about. The headline communicates the purpose of the email.
If the email headline doesn’t make sense the email is destined for failure.
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