3 Email Tricks Big Retailers Use for Success
It’s not easy being a small business email manager. You’re fighting for attention in the inbox against all kinds of other companies including big retailers. Those companies have huge budgets and lots of room for testing.
But even if they have the advantage in dollars there are still somethings you can learn to get ahead of them.
In fact, you can beat them at their own game using their secrets.
Here are three secrets the big retailers use in their email marketing campaigns.
Use these in your own campaigns and your rates should increase.
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The 5 Biggest Trends for Holiday Email Marketing in 2012
It’s never too early to start thinking about the holidays.
All around the world the holiday season planning is already in full swing. Companies have likely already analyzed what happened in 2011 and are making plans for their marketing efforts in 2012.
Product has been purchased and strategies are already in place for getting consumers excited and eager to purchase. It’s crazy to think that the holidays are just around the corner, but in the world of marketing the time to plan is now.
For email marketers there are a few trends this year that may change the way emails are sent for the holiday marketing season. Here are those trends along with action steps you can take for your efforts.
There is still plenty of time to make adjustments to your strategy so let’s get into it.
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Optimizing Headlines for Email Marketing Programs
How often do you think about an email headline?
The headline is commonly forgotten amongst email marketers.
Designers sometimes fret over creating headlines for emails because they’re left to fend for themselves.
Yet the email headline deserves just as much attention as the subject line and image. An email headline is typically the first element of an email design seen by someone that opens the email.
The headline is the element of the email that instantly lets the viewer know what the email is about. The headline communicates the purpose of the email.
If the email headline doesn’t make sense the email is destined for failure.
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