If You Get This Right, You Can Grow Your List
Growing your email marketing list is one of the most effective ways to grow your business. Not only does email marketing offer one of the best returns, but customers also trust email marketing more because they have opted-in to view this marketing content.
To ensure you have the best results from email marketing, you need to look to grow your email list daily. The larger your list, the more revenue you can generate from every mail you send. However, growing your list isn’t easy.
One of the greatest challenges you might find when dealing with a sign-up form is the colour of a call-to-action, page, or other item on a webpage.
Why Is Colour So Important?
Colour is a vital part of any landing page design. Research has shown that 90% of customers make a decision based on colour alone. Therefore, use the wrong colour, or combination of colours, and your brand could lose out on email details of potential customers.
Colours are also great emotional pulls. Certain colours will invoke feelings in website visitors, so for instance, you can make them jealous of what others have, or fearful of missing out on a good offer.
A mismatch of colours can also have a disastrous impact on marketing. It can put visitors off and lose you potential subscribers. But that doesn’t need to be the case. In fact, you can easily fine-tune your website’s colour scheme to get better results. Here are a few tips:
1. Analogous Colours Are Best
These are colours which are next to each other on the colour wheel. They can be different shades of the same colour or colours which are similar. These blend nicely into the design of the page and help brands to establish a single value.
This tactic is great for those brands who want to use primary colours in their branding. However, it can also be effective with non-primary colours.
2. Opposites Attract
Many say that opposites attract which is no less true for colours. By using colours on the opposite side of the colour wheel you can create stunning designs. Examples of this are blue and orange, red and green, or purple and yellow.
This scheme works best if you are using non-primary colours. Make sure you use the right shade of each of these colours as a slight tweak can look wrong.
There are many ways you can use contrasting colours to highlight your signup form on any page. For instance, you can contrast the form itself against the rest of the page. This draws the attention away from other content to the sign-up form message and is highly useful if you have placed the form on the right-hand side of the screen where less attention is usually applied by readers.
Another tactic is to contrast the button to the rest of the sign-up form. This is to draw attention to where you want the audience to press. This is really good on a landing page with lots of text.
Your Brand Needs It Identity
One of the most important aspects of marketing is to ensure all the content published, whether it’s email or website design, social media or elsewhere, is aligned to the value and identity of your brand. Any mismatch, however good for increasing engagement, will not be good for your brand in the long-term.
So, look carefully at your brand, its core values and everything else, and determine what colours you can and should use. Then carefully consider what your audience wants to know about your brand and what emotions they want to feel when they buy from you.
This should help you decide what colours to use and how to use them throughout your marketing and especially with your sign-up form.
How do you attract people to use your sign-up form on your website? Have you attempted to change colours to get better results?
Let us know in the comments below.
Image from Pixabay
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Thinking Outside The Square To Build Your List
Email marketing is proven to be able to sell your products and services to customers. It has the highest return on investment of any online marketing pathway, and it can deliver relevant messages to your audiences for little cost.
However, one activity that must be done to succeed at email marketing is to build your email marketing list. It is illegal in many nations to buy a marketing list or send marketing content without the permission of the receiver. While some believe, this isn’t applicable to business contact details, laws usually cover any address with personal details in them (i.e. name).
Other ways to build up your mailing list are well known. Downloadable documents such as guides, whitepapers or tip sheets are now widely offered, and differentiating between your brand and others can be tough for audiences. Pop-ups used to be popular as well, but Google is now penalising brands who use them on a website for list building in their search algorithms.
Therefore, you need to think carefully about how you are going to build a list and differentiate yourself in a crowded market.
1. Network Meetings
This is a simple way to collect email addresses and learn more about a prospect before you add them to a list. When you attend business network meetings, and you should, collect business cards from others attending. When you take a card, ask if they would like to be placed on your mailing list.
If they don’t want to, put a cross in the corner of the card, so you don’t accidently add them, but keep their details just in case they change their mind in the future.
To get more people to sign up, don’t talk about the services you offer customers. This is often self-explanatory. Instead, you need to speak about what you can help them with for free. Mention your blog with tips and advice, free consultations, etc. and explain how you use your email address to support these.
2. Letterbox Drop
While direct mail might be costly, it can have a significant return in some aspects of the sales process. If you sell products to consumers or businesses in a local area, consider designing and delivering leaflets to the doors of your prospective clients.
On the leaflet, include the beginning of a story that will entice your audience to want to read more. Then using a link or a QR code, direct the reader to a sign up page. Once you’ve collected their email address, continue the story in a series of auto-responder emails.
This tactic is not only unusual but also highly engaging.
3. Use Your Mailing List
Another excellent way to collect new emails is to ask your current mailing list to recommend your emails to their friends, families, or contacts. This can be done via social media, blogs, or email. Help your subscribers by including a link for new subscribers to sign up, then monitor your results.
Use gamification to engage your current subscribers by having an award for those that can subscribe 10, 20 or the most contacts to your list. Your reward could be a voucher, free product, or discount. Be creative with your reward, but make it relevant to your brand and appealing to your audience. Just make sure you confirm that the new subscriber would like to receive your mailings.
4. Treasure Hunt
Use your website to host a treasure hunt. Hide something on a page in the background and use social media to attract audiences to find the ‘treasure’. Those that do can win a special reward.
To help those participating, you can get them to sign up to your mailing list to receive clues and instructions. They might also need to be signed up to the mailing list so they can receive instructions for entering (i.e. a screen shot of the treasure that includes the time they found the icon).
Building your email marketing list is an important activity you must be doing all the time. However, you can’t just buy contacts, and other methods are becoming overused by brands. Instead, you need to think outside of the square to entice audiences to sign up and receive your marketing content.
How do you sign up contacts to your mailing list? What is the most successful tactic you use?
Let us know in the comments below.
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