Growing your email marketing list is one of the most effective ways to grow your business. Not only does email marketing offer one of the best returns, but customers also trust email marketing more because they have opted-in to view this marketing content.
To ensure you have the best results from email marketing, you need to look to grow your email list daily. The larger your list, the more revenue you can generate from every mail you send. However, growing your list isn’t easy.
One of the greatest challenges you might find when dealing with a sign-up form is the colour of a call-to-action, page, or other item on a webpage.
Why Is Colour So Important?
Colour is a vital part of any landing page design. Research has shown that 90% of customers make a decision based on colour alone. Therefore, use the wrong colour, or combination of colours, and your brand could lose out on email details of potential customers.
Colours are also great emotional pulls. Certain colours will invoke feelings in website visitors, so for instance, you can make them jealous of what others have, or fearful of missing out on a good offer.
A mismatch of colours can also have a disastrous impact on marketing. It can put visitors off and lose you potential subscribers. But that doesn’t need to be the case. In fact, you can easily fine-tune your website’s colour scheme to get better results. Here are a few tips:
1. Analogous Colours Are Best
These are colours which are next to each other on the colour wheel. They can be different shades of the same colour or colours which are similar. These blend nicely into the design of the page and help brands to establish a single value.
This tactic is great for those brands who want to use primary colours in their branding. However, it can also be effective with non-primary colours.
2. Opposites Attract
Many say that opposites attract which is no less true for colours. By using colours on the opposite side of the colour wheel you can create stunning designs. Examples of this are blue and orange, red and green, or purple and yellow.
This scheme works best if you are using non-primary colours. Make sure you use the right shade of each of these colours as a slight tweak can look wrong.
There are many ways you can use contrasting colours to highlight your signup form on any page. For instance, you can contrast the form itself against the rest of the page. This draws the attention away from other content to the sign-up form message and is highly useful if you have placed the form on the right-hand side of the screen where less attention is usually applied by readers.
Another tactic is to contrast the button to the rest of the sign-up form. This is to draw attention to where you want the audience to press. This is really good on a landing page with lots of text.
Your Brand Needs It Identity
One of the most important aspects of marketing is to ensure all the content published, whether it’s email or website design, social media or elsewhere, is aligned to the value and identity of your brand. Any mismatch, however good for increasing engagement, will not be good for your brand in the long-term.
So, look carefully at your brand, its core values and everything else, and determine what colours you can and should use. Then carefully consider what your audience wants to know about your brand and what emotions they want to feel when they buy from you.
This should help you decide what colours to use and how to use them throughout your marketing and especially with your sign-up form.
How do you attract people to use your sign-up form on your website? Have you attempted to change colours to get better results?
Let us know in the comments below.
Image from Pixabay