Small Business Email Marketing Lessons from Big Brands
Small businesses have a great opportunity with email.
Over 90% of Internet users have an email account and check it regularly. It’s a great way to get permission to market to your ideal customer. You can earn their trust and give them an off they can’t refuse.
One way to create great emails is to follow the strategy of the big brands.
In this post we look at three examples of strategies the big brands use in their email marketing campaigns. These are strategies you can use to turn subscribers into customers (and repeat customers).
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2012 is The Year Promotions Became Permanent in Email Marketing
If you’ve been following your inbox this holiday season you’ve likely seen an incredible number of promotions. From the looks of it things appear to be officially heading toward constant email marketing promotions as 2012 comes to a close.
What does this mean for your company?
You could take two courses of action heading into the New Year.
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How to Choose the Correct Photos for Marketing Emails
Photos are powerful.
We all know that a picture (or a photo) can speak 1000 words. But how can they be used efficiently in email marketing? 1000 words is a lot to waste but it can also be a potent marketing tool to have working for you. So bear in mind these things that you may need to be wary of.
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Highlight The Success of Your Partners
Do you ever get tired of talking about yourself?
Sometimes it can get old to talk about your own products in every email.
Customers are always looking for something new and sometimes the same old product emails can get stale. When this happens, brands need to look for creative ways to freshen up the emails so its new for the customers and sparks that buying curiosity once again.
One brand, Under Armour, recently did something very creative with their product emails and it was actually a win-win for both their brand and their partners.
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Optimizing Headlines for Email Marketing Programs
How often do you think about an email headline?
The headline is commonly forgotten amongst email marketers.
Designers sometimes fret over creating headlines for emails because they’re left to fend for themselves.
Yet the email headline deserves just as much attention as the subject line and image. An email headline is typically the first element of an email design seen by someone that opens the email.
The headline is the element of the email that instantly lets the viewer know what the email is about. The headline communicates the purpose of the email.
If the email headline doesn’t make sense the email is destined for failure.
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Consumers Buy Products, Not Promotions
What do you purchase during the holidays?
When you shop during the holiday shopping season are you looking for gifts or for deals?
It’s not a trick question, but it’s something often lost in the shuffle of the holiday promotional madness. It drives me a little nuts each year seeing all the crazy promotions happening. In the end, does it really matter who has the biggest promotion of the holiday season?
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